Ok, just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other Tom, Dick and Harry, Inc. on the block. Your brand is You, yes You.
Are you looking for a better brand? Let’s make it easy, Your Brand with the Name that your mother gave You.
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.
Here are Six Key ways of a well-developed brand identity, and why it’s so important for you to develop them.
The “Face” of Your Business
For all intents and purposes, your brand’s logo is the “face” of your business. But that face should do more than just look cool or interesting — a logo’s contribution to brand identity is associative, too. It tells the public that [this image] means [the name of your company].
Credibility and Trust
Having a brand identity doesn’t just make your product more memorable; it makes your brand more authoritative in the marketplace. A brand that establishes a face, and maintains that face consistently over time, develops credibility among its competitors and trust among its customers.
A brand identity is a template for everything you would include on an advertisement for your business — whether that ad is in print, online, or a preroll commercial on YouTube. A brand with a face and industry credibility is well prepared to promote itself and make impressions on potential buyers.
Your Mission Must Be Clear
When you create an identity for your brand, you’re giving it something to stand for. That, in turn, gives your company a purpose. We all know companies have mission statements, right? Well, you can’t have one without first giving your brand an identity.
Generating New Customers and Delighting Existing Ones
A brand identity — one with a face, trust, and a mission — attracts people who agree with what your brand has to offer. But once these people become customers, that same brand identity gives them a sense of belonging. A good product generates customers, but a good brand generates advocates.
If You want Your Business to become a Well-known and Beloved Rockstar Brand name, it’s going to take some work. Use these Steps will help You Build Your Personal Brand Identity. They are simple steps; implementing them, however, is another story. so just Go even if you are Not Ready.
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My name is Camille Tyler and I live in Austin Texas. I Teach Women How To Build That “Rockstar” Brand so That Everyone Knows Their Name #rockyobiz
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