What is personal branding? A brand is not a logo. A brand is not a product. Your personal brand is a promise. A brand is not the sum of all the impressions it makes on an audience. Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. Your brand is a result–it’s a person’s gut feeling about a product, service or company.
It’s in their heads and in their hearts. Your personal brand is your reputation. I am going explain what is personal branding in this 3 minute crash course. Are to you ready?
Personal Branding Crash Course
What is Your Personal Brand?
Your personal brand is how you promote yourself. Your brand is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes.
Your personal branding is how to differentiate yourself from other people. Done well, you can tie your personal branding in with your business in ways no corporate branding can possibly succeed.
Professionally, your personal brand is YOU and the image that people see of you. It can be a combination of how they look at you in real life, how the media portrays you, and the impression that people gain from the information about you available online.
You can either ignore your personal brand, and let it develop organically, possibly chaotically, beyond your control, or you can help massage your personal brand to depict you as the person you want to be.
Your Personal Brand is a Promise
Your personal brand is a promise. You must ask yourself what is my unique promise of value. Your promise that you make to your target market that your brand will fulfill. It’s the personal aspect of your brand that is aligned with your mission and values. Your promise of value is the essence of what you have to offer and guides you in how you live your personal brand.
How to Develop Your PERSONAL BRANDS Unique Promise
- Identifying your unique promise of value.
- Know what value you provide (what problem do you solve).
- Move from your promise to your personal brand statement.
- Use three or four keywords describe your essential qualities quickly and clearly.
- How how you do it uniquely different.
- Know who you do it for (your target audience).
Your personal brand statement is basically a catchphrase that says something about your expertise and what makes you unique. People reading the statement should know exactly what you can do and what you specialise in.
Your Personal Brand Statement – Made Easy
You must make it clear to people at quick glance into what you can do so they’ll be able to understand how you can be of benefit to them. And if it’s catchy enough, that’s how people are going to recognize and remember you. People reading the statement should know exactly what you can do and what you specialise in.
Your personal Brand Statement is Your promise. Your personal brand statement is basically a catchphrase that says something about your expertise and what makes you unique.
People reading the statement should know exactly what you can do and what you specialise in.
Personal Brand Statement Examples –
Your personal brand statement should be concise and reflect your abilities. Some examples of well-written personal brand statements include:
“Empowering ridiculously good marketing.”
“Content marketing evangelist.”
“Half geek – half marketing – 100% social nut!”
“I grow companies.”
You need to carefully choose the right words and arrange them the right way to get your message across effectively.
Your Personal Brand Elevates your Credibility in the Marketplace
Personal Brands will elevate your credibility and increased chances of building loyal relationships, bouncing back from a crisis, and benefitting from less price-sensitive customers thanks to their favourable perception.
When You take the time to develop a robust, accurate and trustworthy personal brand helps you to become known for what you are good at, differentiates you from your peers, positioning you as an expert.
Sometimes, credibility comes from how long a brand has been around, but for brands who don’t have a century of experience under their belt, here are SOME Tips to get started and build on your brands credibility.
Credibility in the Marketplace
How to Elevate Your Personal Brands Credibility
- Practice What You Preach – Stop just saying words that you think will make you sound trustworthy, make it a common practice actually to run your personal life and business that way.
- Leverage Social Media – Post consistently across all channels to stay at the top of mind with your followers
- Give free Trainings & Presentations – By doing this will introduce you to other people in your industry and allow listeners to get to know you!
- Content Marketing – Make it your mission to solve micro problems for them. Whenever you get asked questions by leads, prospects, and clients, turn the answers to each of those questions into a piece of content.
- Teach What You Know – There is no better way to introduce your expertise to the world than by teaching something useful while creating intimate environments for your followers to get to know you.
Your Personal Brand Will Differentiate You from the Competition
Look at what makes you different is a key to a dazzling personal brand. Remember, personal branding is all about your unique promise of value. No one will remember you if everything you stand for is no different than everyone else. To create an effective personal brand, it will take some time and energy, but it is important to have one now more than ever.
Not having personal brand, or having one that isn’t great, may put you at risk of losing out on business or even having it affect your reputation. One reason to cultivate a personal brand is because it is more popular than ever for your target audience to FIND YOU. They will get their first impression of you through seeing what you put on social media social so MAKE it count.
3 simple ways you can make your Personal Brand stand out from your competition:
- Be helpful.
- Be brief.
- Be consistent.
Your Differentiating Factor
From Wikipedia, Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.
Your Personal Branding Must Be Consistent
Personal Brands – Must Have Visibility
Consistent Visibility (because your market has a short memory)
Your market has a short memory, and you have more competitors actively competing for their time than ever. The more consistently visible you are, the stronger your brand becomes.
What is Brand Visibility and Why is it Important?
Brand visibility is the extent to which consumers can recognise or remember a particular brand when other conditions are similar.
Brand visibility is one of the two dimensions from brand perception, an associative memory model.
The dimension of brand visibility is measured on a horizontal axis, where a higher value indicates more widespread recognition and awareness.
The lower value indicates a lower level of consumer acceptance.
A high-value company can enjoy brand name recognition even in low-visibility situations such as at the bottom of a search engine result.
Thus, a company with a low-value product can still enjoy brand name prominence, if it has higher brand visibility.
How to Make Your Brand Visibility Consistent
- Show up everyday
- Include photos of You
- Develop a Signature Style
- Create a Strong Brand Message
- Develop a Personal Brand Statement is sharp and on target
With a Bigger Personal Brand You Will Have a Larger Impact.
Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you. Your Personal Brand Increases Your Circle of Influence
Individuals sometimes associate personal names or pseudonyms with their businesses.
Are You Looking to Build a Rockstar Brand so that everyone knows Your name?
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