Are You wondering how to start branding design process? A well-built brand design process is empowering. Building your branding design process gives you the type of energy that comes from confidence and love for your work.
The Branding design process is act of creating a unique and memorable image for a company in the mind of consumers. One of the most powerful ways to do this is through visual branding. Visual branding has five key elements – consistency, logo, typography, color, and imagery.
The Most Powerful Way Attract to Perfect Client to You is through Visual Branding.
This article will explore how you can use personal branding design process the easy way.
Personal Branding Design Progress
Branding Design Process Step 1: Change Your Limiting Beliefs
While you do have to live by some else’s rules, right? It’s important that you aren’t holding yourself back from living a full life and designing that personal brand.
If you feel like you want to attain greater heights but that you’re standing in your own way, then continue reading.
Have you ever thought to yourself, I’m not good at something and therefore I should avoid that thing? These beliefs often come from a place of negativity and fear that keep us from experiencing new opportunities
Five to Limiting Beliefs That are Holding you back from Building a Great Personal Brand Design & how to change them.
WOW Easier said than done right?
- I’m too Busy – Start attaching some perspective to your personal brand – really understand what you will gain from it and what opportunities you are missing out on without a personal brand
- I’m not Branding Material – Look to shape a personal brand design. Know your strengths, your abilities, things they would like to learn from or about you.
- I’m not a Marketer or Brand Design Builder – Start learning the few necessary marketing skills you need to get your brand out there. Some of them you might already possess.
- I’m too Late to the Game – Take action now. You might feel like you don’t need a personal brand, but do it now. Still, as we become more connected, digital, and dip increasingly into the knowledge economy, personal brands are going to start to matter more and more.
- I’m Going to Fail – Start with the intention to try until you succeed
Most often, it is this fear of failure that is the underlying mother of all limit beliefs when it comes to conquering any challenge in life.
Step 2. Branding Design Process – Business Goals
Branding Objectives and business goals are the start of everything in your brand design. Business goals need to work with Branding Objectives and business goals. Your business goals are the start of everything in your brand design.
First of all, it’s important for business owners to realize that branding is not the same as visual identity design. In fact, the latter is only a part of this progressive journey.
Your Brand Identity must align with business goals. You have to look at the different ways to share your message with the target market. To build a brand identity, you don’t just use visuals. You also use textual, auditory and experiential methods to deliver your vision, story or solution to your audience.
The personal branding design process is about seizing every opportunity to express why people should choose one brand over another.”
Here are some Branding Goals to look at in Your Branding Design process.
- Brand Identity – Deliver your vision, story or solution to your audience.
- Brand Image – People don’t buy it because they need it but also because it creates a unique lifestyle for it – that of extravagance and minimalism.
- Brand Awareness – It make sales for a less recognized name. A positive and strong brand equity is a sign of success.
- Brand Loyalty – The idea here is to retain customers so that they become recurrently use your product or service.
- Brand Engagement – Your brand engagement is “the process of forming an emotional or rational attachment between a consumer and a brand.”
Step 3: Branding Design Process – Personal Brand Personality
What in the heck is a brand personality and what does it have to do with brand design? Great question. It takes Your own personality. A brand personality is the collection of emotional, intellectual, and behavioral patterns unique to a brand and consistent over time.
In short, your brand personality is how you would describe your personal brand if it were a person.
Just like people, brands have recognizable traits that stem from the way they think and feel about the world. The authenticity and consistency of these traits are what separate a strong brand from a weak one.
The term brand personality refers to a set of human characteristics that are attributed to a brand name. An effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys.
How to Your Best Brand Personality That is instantly recognizable and deeply relatable.
- Be well-defined and effectively implemented personal brands personality.
- Be distinctly different. (show yourself off)
- Be defined by your brand personality traits, and it’s the combination of your own traits is that makes a brand distinct and recognizable
- Be aware of your brand’s sound is and it embodies in things like its voice, music, and other sonic branding.
- Be clear in your messaging
- Be consistent with your brand’s look is its visual identity, which comprises logo, colors, typography, photography, etc. It is the overarching aesthetic that becomes instantly recognizable in a strong brand.
Step 4. Branding Design Process – Brand Colors
What is Branding Design Color Psychology?
Your Brand’s colors can tell more than you can imagine about your business. Brand design you need to look at the color psychology. Color psychology is the study of how color impacts the way we perceive a brand. Colors have a powerful effect on our emotions. These emotions play a major role in how we behave as consumers. What Brand Colors Can Reveal About Your Business?
The Repetition of the Same color can Strengthen Brand Awareness.
Do Colors in Marketing Influence People?
Color meaning and the psychology of colors can powerfully impact people’s behavior and decision-making.
People make subconscious judgments about a person, environment, or product within a few seconds or minutes.
Color plays into this initial impression.
Your Brand design need to know how do each of the following colors affect us and what does that mean for your brand? Here’s an overview of what differentiates each color and how your brand can pick the right mix of them.
How to Choose Your Branding Design Process Colors
Red evokes a passionate and visceral response. It is a color that increases your heart rate, makes your breath faster, and is generally associated with energy, excitement, and passion. It’s one of the colors that is attention-grabbing, while it can also be provocative and excitable.
Color code: aggressive, energetic, provocative, attention-grabbing, passionate
Purple is a sophisticated yet mysterious color. It tends to be used with higher-end products due to its association with royalty and elegance. Purple’s mysterious element is also linked with spirituality, and it can bring a magical element to your branding.
Color code: royalty, sophistication, nostalgia, mystery, spirituality
Blue is the most popular color choice for the top brands. It is thought to put people at ease, as it reminds them of the sky and the ocean. Blue is also associated with trust, security, and confidence which make a great combination for the brands that want these elements in their message.
Color code: trustworthy, dependable, secure, responsible, confident
Green is a color that is synonymous with calmness, safety, and freshness. Its various shades can create a unique brand identity for your company. Green tends to be associated with health along with the feelings of peace and serenity.
Color code: Wealth, health, prestige, serenity, generosity, safety
Yellow is a popular color choice for brands that want to evoke a feeling of positivity in their identity. Its association with the sun on its different shadows brings out hope and optimism. Yellow also stands out among other colors, which makes a yellow brand identity creative and appealing.
Color code: positivity, light, warmth, motivation, creativity, happiness
Orange makes an ideal color choice for brands that want to blend the optimism and the brightness of yellow and the passion and the energy of red. It is a creative and cheerful color that evokes a friendly and adventurous feeling.
Color code: vitality, fun, playful, exuberant, outgoing
Brown represents the earthly simplicity and it is usually preferred to reflect stability and strength. It’s comforting in its simplicity and is preferred by brands that want to be classical and trustworthy, without proceeding to bold moves. Brown is associated with the earth and can also remind people of dirt, so there needs to be a careful use of it, especially if it stands out as the main color for a brand.
Color code: earth-like, natural, simplistic, durable, comforting
Black is another popular color option for brands and it tends to be one of the most classic options. It’s both classic and sophisticated and it can make a brand identity stand out. It seems to work perfectly with luxury products, blending the classic and powerful elements. Black is one of the colors that can be combined with others to add a stronger emotion, without losing the classical appeal.
Color code: Prestige, value, timelessness, sophistication, power
White represents simplicity, purity, and also cleanliness. These three make it extremely popular in the healthcare sector, in the cleaning business, but also in the child-related businesses. White can also bring out a feeling of trust by tapping in to purity and simplicity.
Color code: pure, noble, clean, soft
Pink is considered the most feminine color, pink shades are nonetheless versatile. Being a lighter shade of red, brands which employ pink can retain a sense of energy and cheer blended with a perception of soothing calm.
Color code: calming effect, joyful, feminine and vibrant
Step 5: Branding Design Process – Logo Design
Some people often mistake a logo for a brand but it is only one stage in the process of branding. However, it would be wrong to underestimate the role of logo design.
It is the basic mark of brand identity, the most prominent symbol of brand image and the foundation of effective marketing strategy enabling its connection with the target audience. Think about the worst logo you’ve ever seen—what comes to mind? If you’re having trouble thinking of one, that’s not surprising.
What is a Personal Brand logo for?
Your Personal Brands logo is a symbol that represents your brand. Your got that right your brand is you. Your brand’s personality through the simplest image possible.
Your logo is the face of your company—and when it comes to designing such an important piece of your brand identity, you want to put your best foot forward and create something people will remember.
Ok Kids, it’s all about the name that your mamma gave you. In your branding design process remember your logos embody your brand in the minds of your customers. Without one, they have nothing to latch onto.
Here’s the why you need one:
- Humans learn from visual cues
- Logos let you create branded swag
- Logos provide a visual base to draw from for graphic design
- Logos help you stand out from the competition
Logo Design for Beginners – Branding Design Process
When it comes to branding, there’s no design asset more important than your logo. Your logo is the most visible asset in your business; it goes on your website, on your business cards, on your product packaging. There’s not much in your business that won’t have your logo tacked onto it.
Because your logo is so visible, it has a hefty job—to communicate who you are as a brand to your clients and customers. “Your logo must work in service of your brand,” says Jessica Koffman. “Unlike fashion or fine art, logo design does not simply decorate. Its job is to communicate.”
Logo Design Starting Steps – Branding Design Process
- What does our brand do better than anyone else on the market?
- What’s our biggest strength?
- What’s the best compliment we’ve ever gotten from a client or customer?
- If I could describe our brand in three words, what would they be?
- What does our team like best about working here?
- What accomplishment are we most proud of as a brand?
Logo Design Elements Make a Impactful Brand Logo
Logotype – Think about functionality. Familiarizing yourself with your options before you settle with a graphic mark is key to creating a business logo design that you can use for a long time.
Logo Colors – Think about how does your logo make people feel. Consumers assign unique human traits to color. In addition, research has found that it may vary according to a person’s culture.
Logo Font – In the same way colors can convey meaning, so too can fonts and typography. Need a serious strength logo or maybe something more gentle? Make sure to choose your fonts wisely.
Easy Ways to Design Your Logo in Canva
Branding Design Process – Logo Design – The How
Here’s the step-by-step process for designing your logo in Canva
Step 1: Browse layouts – You can find the logo templates by choosing the Logo option under “Create a Design.”
Step 2: Choose your color palette – When designing your logo is creating a color palette. Click on any part of your design to bring up the options menu above. Locate the icon for colors, and you can choose colors from the default color palette or create your own.
Step 3: Choose your font – You can either manually add and choose your fonts using the “add heading,” “add subheading,” and/or “add a little bit of text” features, or you can browse the existing font layouts and choose one to customize—both options are in the left sidebar.
Step 4: Add additional style elements – It’s time to add the other elements. These extra style touches—like lines, shapes, illustrations, and icons—can all be found on the left sidebar.
Step 5: Finish and save – Once you’ve got the right combination of color, text, and graphics, voila! Your logo is ready to roll. Make sure to save a copy of your logo (you don’t want all that hard work to go to waste!) by clicking the “Download” button on the top right side of the page.
Step 6: Branding Design Process – Visual Elements
Logo design is not the only visual representation of a brand. So are you asking, how can I develop a Unique (& Memorable) Brand Identity?
The best branding design will always be a logo but there are some more elements deserving the attention such as mascots, emojis and typography.
A personal brand design is your brand’s place in the world. It is largely determined by its personality. There are three primary areas we can look to for markers of brand personality: how a brand looks, sounds, and acts.
Branding Design Process Visual Elements
Your brand identity as a huge puzzle, and it requires many elements that once collide, represent the perception of your brand. Visual identity includes many smaller visual elements of branding to successfully deliver the intention behind. And let us tell you, it’s way much more than just a logo or color palette!
Your visual elements need…
- Design layouts
- Become relatable
Always check the market to see which colors have been used by competitors, and avoid them completely. You wouldn’t want to be a duplicate version of anyone else, right? Think hard about how you can make your business stand out without using similar tones and many more to fully develop and pop out in every channel.
Brands that Have a Consistent with their Identity will Communicate and be Recognized much more Effectively
Stage 7: Branding Design Progress – Brand Style Guide
The work is done. The visual material is complete. The last task for the designer is to make sure clients will use all the assets properly. A style guide is a document providing instructions about correct and wrong ways to use the graphics created for the brand.
When it comes to building a memorable personal brand, it’s all about consistency. Like when you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.
The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security.
- Mission: Write a mission statement about why your company exists
- Vision: a vision statement about where you want your brand to go.
- Target audience: Describe who your customers are and why they need you
- Personality: Sets the tone for both design and writing. Are you sophisticated or quirky?
The brand style guide is a rulebook that explains how an organization presents itself to the world through its logo, font and color selections, photography and much more.
Put another way, it’s a reference tool that helps maintain consistency in what a brand looks, feels and sounds like. It’s so powerful that some people even call it a brand bible, but don’t let that intimidate you—those are just different names for the same document.
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