Do you want a bigger audience? Are you looking for ways to bring attention to your business on Facebook & Instagram for Free? In this article I’ll explain, How to Use Facebook & Instagram for a Bigger Impact.
Start with a Power Connection
Connect Your Instagram business page to your Facebook business page. Since Facebook has a user base of well over one billion and Instagram with nearly 900 million users, it’s not hard to believe that these platforms have hundreds of millions of active users each day.
These massive amounts of daily users give businesses the chance to increase their visibility through the company’s Facebook and Instagram posts, or advertisements on either platform
Integrated Messaging Platforms
The Facebook Business Suite is a single dashboard for your linked Facebook and Instagram accounts that allows you to post, message, advertise, and view insights all in one place.
If you want to schedule posts that will go out to both your Facebook and Instagram followers at the same time, now you can.
Integrated Platforms Breeds Larger Engagement
When it comes to user engagement with social media content, Instagram wins hands down.
Instagram only allows short videos and pictures; because of this, users tend to view more than they would on Facebook.
Instagram makes it easy for their users to see more than other users would on an alternative social media application because they are a strictly visual platform.
Facebook is a great site for posting curated content, but because users seem to prefer authentic, original content, Instagram outperforms Facebook when it comes to engagement.
Integrated Platforms increases Distributing Information
Facebook gives users the freedom to do so. Other than adding a link to your bio on Instagram, the application is limited to the sharing of images. Facebook not only enables their users to create and organize events, it also gives individuals the chance to have a more in-depth bio including personal, as well as company information added to their profile.
We’ve shown how the relationship between Facebook and Instagram is quite similar but the audience each platform uses varies based on the demographic. Therefore, it is important to know your audience in its fullest before choosing between using Facebook and Instagram.
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