Social Media Marketing

How to Use Facebook & Instagram for a Bigger Impact

Do you want a bigger audience? Are you looking for ways to bring attention to your business on Facebook & Instagram for Free? In this article I’ll explain, How to Use Facebook & Instagram for a Bigger Impact.

Start with a Power Connection

Connect Your Instagram business page to your Facebook business page. Since Facebook has a user base of well over one billion and Instagram with nearly 900 million users, it’s not hard to believe that these platforms have hundreds of millions of active users each day.

These massive amounts of daily users give businesses the chance to increase their visibility through the company’s Facebook and Instagram posts, or advertisements on either platform

Integrated Messaging Platforms

The Facebook Business Suite is a single dashboard for your linked Facebook and Instagram accounts that allows you to post, message, advertise, and view insights all in one place.

If you want to schedule posts that will go out to both your Facebook and Instagram followers at the same time, now you can.

Integrated Platforms Breeds Larger Engagement

When it comes to user engagement with social media content, Instagram wins hands down.

Instagram only allows short videos and pictures; because of this, users tend to view more than they would on Facebook.

Instagram makes it easy for their users to see more than other users would on an alternative social media application because they are a strictly visual platform.

Facebook is a great site for posting curated content, but because users seem to prefer authentic, original content, Instagram outperforms Facebook when it comes to engagement.

Integrated Platforms increases Distributing Information

Facebook gives users the freedom to do so. Other than adding a link to your bio on Instagram, the application is limited to the sharing of images. Facebook not only enables their users to create and organize events, it also gives individuals the chance to have a more in-depth bio including personal, as well as company information added to their profile.

Finial thoughts

We’ve shown how the relationship between Facebook and Instagram is quite similar but the audience each platform uses varies based on the demographic. Therefore, it is important to know your audience in its fullest before choosing between using Facebook and Instagram.

Later Rockstar

😎Xo. CamillePs. You totally rock. #RockYoBiz  #Rockyobrand

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Brand Awareness Social Media

Best Ways to Engage on Social Media

Engaging with your Your Social Media Following is Key to your Business and Your Brand. We know that right? It’s not just about looking popular: it’s about making meaningful connections with current and future customers, which will serve to boost your brand (and ROI) both on and offline. Here I am going to Give you Great ways is best ways to engage on social media.

First you Know your audience

It’s hard to get people engaged if you don’t actually know who you’re talking to.

Knowing your audience will also help you determine:
  • What social media sites to be on
  • When to publish
  • Type of content
  • Brand voice and style
  • What do they like

Best ways to Engage on Social Media.

  • Social media engagement is the measurement of comments, likes, and shares.
  • Be a Storyteller.
  • Be Personable. While still being professional, you also want to inject a little fun.
  • Conduct Polls and Surveys One way to encourage people to engage and to show your approachability is to ask questions.
  • Questions about what? Likes, dislikes, opinions, knowledge.
  • Remember: Engagement Takes Two
    You can’t expect your followers to do all the engaging.

Many won’t unless you take the initiative to do so first.
And those that are naturally interactive won’t carry on that way forever if there’s never any reciprocation.
The point?

In Conclusion

To attract and retain the interest you generate on social media, you must engage.

There’s no getting around it.
Do you see room for improvement in this area?
If so, then there’s no time to waste.
#rockyobiz #marketing 101 #rsgcommunity #over50

Xo. Camille

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