You’ve just heard someone mention “content marketing” and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. No Problem because this post is for you. I hear you.
My big mistake was that I was delivering valuable content that I wanted to share not the content my users wanted to hear. I am going to share with you, you can improve your online reputation, build a community and grow advocates of your brand.
Having Content Marketing Strategies offer You a tremendous opportunity for businesses to boost their results.
Today I am going to explain the four keys elements of a effective content marketing strategy you need to know.
- Begin with Positioning Your Brand.
- Create Your Owned Media Value Proposition.
- Discover purpose of the business case is communication.
- Have strategic plan should focus on your goals
Here is the Ultimate Content Marketing Strategies You Need to Know. Content strategy starts with defining what you want to accomplish. Consider what your brand stands for.
Are you ready to start creating your ultimate content marketing strategy? Big question my friend, have you been using the same approach for a while?
It might be time to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and engaging for your prospects and customers, no matter when or how they intend to buy.
Stage One: The Ultimate Content Marketing Strategies You Need to Know. Who is your Content for?
Your content is meant for someone, right?
Start With Ditching Your Target Market
For how many audiences are you creating content? Just as your business might have more than one type of customer, your content strategy can cater to more than one type of reader or viewer.
Rockstar brands know that Finding your audience and drawing them in with your content pieces is the key to success in Content Marketing. To do this, you have to understand their lifestyle, concerns, problems, and needs.
Audience ≠ Buyers
Creating buyer personas is very important for Content Marketing.
Knowing but your audience isn’t solely made up of buyers. Audiences include people who begin interacting with your brand long before they intend to make a purchase.
How to Know Who your Content is for?
- Do your research in advance
- Look at your competitors
- Create a customer persona
- Get to know your clients personally
- Conduct surveys
Stage Two: The Ultimate Content Marketing Strategies You Need to Know What problem are You Solving
Ok you know that Your product or service solves a problem you know your audience has. It is not enough to simply create content; you have to create content that is useful for your audience to gain their trust.
Ok my friend you are in business because you provide solutions to peoples problems. You’ve got answers. If you want to generate leads, grow an audience, and build a successful online business, then it’s time to get moving with a CONTENT MARKETING STRATEGY!
The Purpose, of course, is to Attract Attention to You and Your Brand.
Putting great content first will help create a bond between you and your customer, often times well before you even know who they are. Which essentially means hands-free and automated marketing for your business and your brand.
Write down the burning questions they may be asking. What’s keeping them up at night, staring at the ceiling, so stressed they can’t fall asleep? What makes them zone out about when they should be working or spending time with loved ones?
Powerful Ways to Create Value Content Solves People’s problems
- Personal Connection Style Content – Show Them Who You Are!
- Informational & Educational Content (Teach a Man to Fish…)
- Categorize your posts
- Solve people’s problems
- Spy on Your Competition
- Pick a Niche and Become the Expert
Stage Three: The Ultimate Content Marketing Strategies You Need to Know. Audit Your Existing Content
Think about Your content. A content audit is the process of systematically analyzing and assessing all the content on your online.
So are You asking yourself The final objective is to reveal strengths and weaknesses in your content strategy, and adapt your content plan to your current marketing goals.
Real Audits can help you identify content that needs to be improved, or can be repurposed into other formats.
Take An Inventory of Your Content. Checking your contents performance and organic traffic is NOT about writing more content.
It’s about having the right content, aligned to actual user.
How it Produce Content that Gets Amazing Results
- Audit Your Existing Content
- Know What to Write About
- Know SEO Keyword Research
- Write, Post, & See Results
- Vary Your Content distribution
Stage Four: The Ultimate Content Marketing Strategies You Need to Know. It’s all about Distribution
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
My intent is to give you an introduction to content marketing and get you thinking like a content marketer so you’ll see the opportunities all around you.
Five Content Distribution Marketing Examples
- Infographic Content Marketing
- Blog Content Marketing
- Podcast Content Marketing
- Video Content Marketing
- Social Media Content Marketing
Why is Content Marketing so important?
Perhaps more important than understand what content marketing is, is understanding why content marketing is important to your business. First we need to understand the four steps of the buying cycle:
- Awareness. Prior to awareness a customer may have a need, but they are not aware there is a solution.
- Research. Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.
- Consideration. At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.
- Buy. Finally, the customer makes their decision and moves forward with the transaction.
Traditional advertising and marketing is great when it comes to the second two steps. Content marketing taps into the first two stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before.
I help women Develop a Unique 😎 Rockstar Brands.
Why You may ask, It’s in Your Blood Baby”Branding is what people say about you when you’re not in the room.
“Your product leaves an impression on your customers long after you’ve made the sale.
Brand identity is the process of shaping that impression. 😎😎 https://camilletyler.com/who-is-camille-tyler/ You Totally Rock My Friend keep up the good work 😎😎 #rockyobiz Loving this. Great Tip my Friend.