Are You sick and tired of hearing “I can get it cheaper? Are you frustrated then talking to a prospect and they say “No Thanks I have a coach already?
Well What Is Your Competitive Advantage?
A Competitive advantage refers to the factors or attributes that allow a given company to produce more affordable or higher quality services or products than its competitors. Super because you are in the right place. In this article I am going help you gain a competitive advantage the marketplace even if you are new.
Your Competitive Advantage Starts with You
You are Your competitive Advantage. Hold on and listen my friend. The fastest way to stand out in the Marketplace Creating a personal brand can be a daunting, mythical task. And one of the easiest ways to get lost in the process is to not know where to start.
Even Oprah Winfrey began by going through several style iterations on a small local show before defining her voice into one of the most influential personal brands in the world.
In both our look-at-me cultural shift and evolving job market, it’s both helpful and necessary to stand out when applying for a job or starting your own company. A personal brand is for everyone. Ready?
Here are My golden rules for creating an engaging, unique, and inviting personal brand.
Secret 1: Your Competitive Advantage Has to Focus on Your Personal Brand
Are You flipping and flopping around like a fish out of water? Are You one of those people that says “Camille, I don’t need be become a personal brand.” Ok my friend, If You don’t step up to the Mic and deliver a focused clear personal brand you a dead in the water.
You Must Have a Clear Focus. Do you like the results that come up on the first two pages of search results? The first rule of thumb when you consciously start to build your personal brand is: you have to know what you want to be known for.
So many people are unfocused when it comes to who they serve and , trying to be “everything to everyone.”
You MUST Decide what your key message is and stick to it. Keep your message and content consistent to one niche topic to become memorable within a targeted community
How You Can Kill the Competition
- Understand your customers.
- Define your brand persona.
- Crystalize your brand promise
- Refine customer experience.
- Amplify it Up your personal brand.
Secret 2: To Gaining a Competitive Advantage
You Must Have an Original Personal Brand that is Genuine and Authentic.
In Today’s World, You Must must have Today authenticity and credibility. Gone are the days where credibility wears a suit and tie.
As a personal brand, authenticity is one of your biggest assets and strongest differentiating factors.
Every single day, You have to show up as your best-self, show up to help people, be unapologetically yourself, let your love for people, and what you do, shine through in every interaction you have. Start building your authentic personal brand one person at a time.
How to Have a Original Personal Brand That is Genuine and Authentic
- Be transparent about your path to success.
- Be vulnerable about the struggle and hardship.
- Be unapologetically yourself.
- Be ready to fail.
- Be Creative and a positive impact.
Secret 3: To Gaining a Competitive Advantage
Create a Story Around Your Brand that Your Audience Can Engage With.
Are You Struggling With Your Digital Marketing? You’re making progress, but not at the level you are committed to. You’re learning by trial and error.
If you’re a creator, then this a problem. And you would want to know why.
So Rockstar, strategies and tactics are great.
But at the end of the day, you’ve got to show up as who you actually are because the reason why you’re feeling burnt out is you’re either trying to be something that you’re not, or you’re trying to be this version of you that isn’t actually you.
How to Excite Your Audience into Raving Fans
- Have a message that maybe goes against the norm.
- Talk to people like they’re human
- Act online as you do in real life.
- Show the real you.
- Tell your story
Secret 4: To Gaining a Competitive Advantage
Consistently Create Content and a Brand Voice Around it.
Want to know what big companies know? They recently began paying more attention to their corporate tone of voice.
In branding work, people often think about how a brand looks visually, from fonts to colors to design styles. What is sometimes overlooked is brand voice.
When building your brand on social media your voice need to be heard. When looking to Your marketing efforts, Your brand voice has become more important than ever as a way to stand out from the crowd of digital chatter.
Your Brand voice must be distinct your personality. Your personal brand needs to take brand on in its communications.
Imagine you went to a dinner party and you’re chatting with all the guests.
How to Brand Your Voice so You don’t Sound Like Everyone
- Document everything & be consistent
- Audit your current voice
- Identify your audience and personas
- Know your tone
- Be compelling and direct
“Brand voice is what you say and brand tone is how you say it“
Secret 5: To Gaining a Competitive Advantage
Create a Positive Impact with Your Brand.
So many people make building a personal brand difficult on them self. When they try to separate their brand from your personal life. Start living Your personal brand.
Become a content creator. Star creating consistent articles, blog posts, or social media posts about your industry.
Some ideas would include recognition of trends, new ways of thinking, a modern twist on the way things are done, information that would help others, and more.
You need to provide actual value and authentic. These are not sales pitches, but a unique commentary on things affecting your business (and your customer’s lives).
This positions you as an expert and helps establish trust with customers (and potential customers).
How to Create a Positive Impact with Your Brand.
- Be A Strong Communicator
- Customize Your Approach
- Develop Listening Skills
- Be Positive
- Position Yourself As A Thought Leader
In Conclusion How to Gain a Competitive Advantage
Leave a legacy, Once you’ve built your personal brand with a reputation and community behind it, the next step is to think about the legacy that you’ll leave behind.
What are the keywords and actions that you want to be known for?
Creating the right personal brand will not only help you be known in your field and consistently land work but it could be the difference between “Who are you?” and “Thank you for being here” in your career
I’m Camille , I a Rockstar Branding Producer with 4 Years of experience. I help Women crush their goals, by turning their Passion into Profits by developing that Rockstar Brand so that everyone know their Name. 😎
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Later Rockstar 😎Xo. CamillePs. You totally rock. #RockYoBiz #Rockyobrand
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