How Your Brand Can create a Win win PROPOSITION? Ok Let’s Drive in
Brands That Create a STRONG WIN WIN PROPOSITIONS
Win in the Marketplace. 😎😎
A value proposition is a single statement that communicates the value delivered by your product/service to your customers.
It articulates what your product/service does and why they should choose you over a competitor.
😎 It’s not your tagline.
😎 Nor is it your brand.
Your WIN WIN proposition is your opportunity to communicate the intangible benefits of your solution that speaks to the actual needs of your target audience.
Here are the Key Benefits of a Strong Value Proposition.
- Strong value proposition are straight-forward
- Value propositions make it easier it is for you to close more Sales.
- A well-formed value proposition addresses both the problem your prospect is facing while providing them the perfect remedy —
- A strong value proposition help you increase your close/win rate, but it can also increase revenue
Regardless of the product or service being sold, high-performing value propositions tend to share three common aspects.
Strong value propositions highlight the “How” (will your solution solve a problem) and “how much” (the financial benefits your solution delivers). Specifically, they address three areas:
1. Identify a specific problem being dealt with by a specific audience.
2. Articulates how the product/service being sold solves this specific problem.
3. Communicate the audience-specific intangible and quantifiable benefits of the solution.
Combining these elements results in a powerful, simple statement that provides your target audience with a clear understanding of your offer and why they should care about it.
Develop a Unique 😎 Rockstar Brand?
Why You may ask, It’s in Your Blood Baby”Branding is what people say about you when you’re not in the room.”Your product leaves an impression on your customers long after you’ve made the sale. Brand identity is the process of shaping that impression.
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