How to Build Your Brand Identity

Do You want something that makes you instantly recognizable to your customers?

Your Personal brand identity is what sets you apart from the endless sea of competitors and shows your customers who you are and what they can expect from working with you. If you want your brand to be perceived in a positive light, it’s crucial that you nail your brand identity and create designs that accurately portray who you are to your customers. And now that you know how to nail that identity, it’s time to start designing.

When you have a Strong Identity Your audience will know you. They will associate your brand identity with your product or service.

Are you sick and tired and posting on Social media all day with little to no result? Are you looking for a Your Personal brand identity strong OUT in the crowded marketplace?

That why you MUST develop a strong brand identity around you.

Understand Why Brand Identity is Important

Having a strong personal brand is what forges the connection between you and your customers. It builds customer loyalty, and determines how your customers will perceive your brand.

Simple steps to Develop a Strong Brand Identity

• Know who you are – Create a signature look.
• Your brand personality – Be Unique
• Brand Design – Brand identity
• Developing your brand design – Stand Out branding
• Website – Your Name.com

Step One: Brand Identity – Signature Look

With the explosion of visual content in the last year, it’s getting harder than ever for brands to get noticed and persuade their target audiences to take action. One way to rise above the noise is to consistently integrate your brand into your visuals, through a consistent, well-thought-out template of color, typography, and design.

Your brand identity is your branded visual content does more than put your logo or company name in front of your target audience on a regular basis. Over time, it begins to stand for something in the mind space of your current and prospective customers. That increases the odds that, when they’re ready to invest in the type of product or service your company offers, your brand will be top of mind.

Why create a signature look?

If You want to be HEARD you have to be SEEN

Let’s break it down 

➡️ You style is a reflection of your personal brand

➡️ You have the power to change how people see you

➡️ Why dressing for success is important

➡️ Define your signature look

Step Two: Brand Identity – Use Your Brand Personality – Be Unique

Brand personality is the collection of emotional, intellectual, and behavioral patterns unique to a brand and consistent over time. In short, your brand personality is how you would describe your brand if it were a person.

Brands are Just like people, brands have recognizable traits that stem from the way they think and feel about the world. The authenticity and consistency of these traits are what separate a strong brand from a weak one.

Brand personality drives decisions in both brand design and brand messaging. Just as Apple has come to be known as a chic, minimalist creative type, or REI as a bold and adventurous explorer, the best brand personalities are instantly recognizable and deeply relatable.

Step Three: Brand Identity – Branding Design

Step Four: Brand Identity – Website – Your Name.com

Step Five: Brand Identity – Brand Image and Brand Identity

What is the difference between brand image and brand identity?

Part of the image consists of (sometimes downright human) characteristics that are ascribed to a brand. This is why the terms brand identity and brand image are often erroneously used as synonyms of one another. The difference between brand image and brand identity lies in whether it’s the consumers’ opinion about the brand or the brand itself trying to shape the consumers’ opinion.

The essential difference between brand image and brand identity is the perspective:
While the brand image describes the subjective perception from the outside, the brand identity is specifically controlled by the brand owner. The brand identity defines how the brand owner wants the brand to be perceived.

The better the brand identity matches the externally perceived brand image, the better the specific character and differentiation of the brand in the market. This is why it is crucial for a company to form a unique brand identity that perfectly matches the company itself and the brand.

Let’s rap it up Your Personal Brand Identity in a nutshell …..

You MUST develop a strong brand identity around you. As mentioned in nearly every step already (I can’t stress it enough), consistency is what can make or break a brand identity.

Use the aforementioned templates and follow the design choices you’ve decided upon for your brand throughout all areas of your business to create a harmonious brand identity.

I’m Camille , I  a Rockstar Branding Producer with 4 Years of experience. I help Women crush their goals, by turning their Passion into Profits by developing that Rockstar Brand so that everyone know their Name.  😎😎

Are You Looking to Build a Rockstar Brand so that everyone knows Your name?

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Later Rockstar 😎