Are you looking for looking to attract the perfect buyer to find you? Are you saying to yourself “I am not a content creator” or “content marketing is NOT worth my time.”
Newsflash You are a social media content creator. 😳😳
Everything You put out in the market place is a reflection about you and your brand. The real question is how are people talking Your Brand, Your products, your services, and You.
Content marketing is your Brand creation of the credible, topical information that consumers are hungry for, and delivering it under the company brand – driving recognition of and respect for the firm. But, while many companies see the value of providing content marketing, few are doing so in a strategic or effective way.
What is Content Marketing?
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.“
How to that Get People Talking about Your Brand
So, how should a business create branded content and manage it?
1. Understand the role of Branded Content.
It should educate and inform, rather than promote your brand in a blatant way. It should not feel at all “salesy” or you could do harm to your brand. Branded content is perceived to be more consumer-centric. It provides something of value to the consumer.
Your brand must to seen as educator and when you do People will start Talking about Your Brand. You’ve probably heard the saying that “communication is key,” and it’s true—communication is a critical component
How to be seen as a Educator When You Create Content
- Create a Blog
- Create a YouTube Video
- Create Free check list
- Be a story teller
- Ask Questions
- Hoist free classes
2. Listen to your Audience to Get People Talking about Your Brand
Are You ready to have your audience to listen to you?
Here is the secret sauce…… Begin by paying attention to your audience will Gets People Talking about Your Brand and develops ravening Fans. Where do they meet online? And what information do they consume?
6 Ways to Listen MORE & Get People Talking about Your Brand
Listen to your Audience
- Take notes
- Create polls
- Attend LIVE workshops
- Ask emotional question
- Keep it simple and focused
- Be involve with more conversations
3. Be True to Your Brand’s Voice
Branded content may be different than other forms of marketing, but your company should maintain a consistent voice in all your marketing content.
If your logo didn’t appear with your content, could your audience identify the content as coming from your brand?
Written tone is created by the words and phrases you use when communicating, and how you structure your sentences.
Your personal brand’s tone of voice represents your brand personality and values. of voice represents your brand personality and values.
How Be True to Your Brand’s Voice and get People Talking about Your Brand
- Describe your brand voice in three words
- Put your brand voice into action
- Use your voice to encourage a dialogue
- Research Who They Are
- Use personalized brand experiences
4. Be Strategic with Your Content Marketing
Do you know what Content marking is?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Now about what about your content.
Understand why you are doing content marketing and try to be consistent with your brands purpose and mission. People crave authentic, personalized brand experiences and quality products and services.
If your only goal is to increase top-line revenue more efficiently with content marketing (i.e., a cheaper investment) than through traditional advertising, you’re missing out on the greater benefits content marketing can offer
How are you making your brand more respected or trusted?
How are you strengthening your bond with your customers through this effort?
How to be Strategic with Your Content Marketing to get People Talking about Your Brand
- Know Who will be reading your content
- How it Your Content going to STAND Out
- What problem will you be solving for your audience
- Make Yourself unique
- Adjust your view of content’s value potential
- Invest in building a more strategic asset
5. Branded Content will increase Your Sales.
Are you looking in increase your sales?
Your Branded Content must be solely viewed as leading to a sale.
You shouldn’t try to cover the entire realm of content possibilities. Instead, focus on a manageable chunk and handle it effectively.
Content marketing is often no faster, cheaper, or more effective at moving customers down the funnel than other marketing techniques. However, its greater power lies in its ability to produce a better customer, a more loyal customer, or a customer more willing to share his or her story with others – which compounds the value he or she provides to the business.
But when we simply stop the business case at how much more can we squeeze out of the marketing process, we overlook this important potential.
How to Produce Branded Content that Leads Sales
- Understanding Your Buyer’s Journey
- Get your Content in Front of them
- Get people to understand they have a Problem
- Stage of your content marketing is to make this educational content
- Helped them to understand You are solution the their problem
- Tie It All Together
Create Content that Gets People Talking about Your Brand
6. Check and Track how well your Content Plan is Doing
When Content is received, then look for ways to adapt future efforts to build on the most popular or effective content. Try and learn from this experience. Adapt your approach as needed. The more you monitor, the more you’ll know about your industry and how your brand stands up to the competition.
Measure and Track Your Content’s Success. Each blog and website will have different objectives and a different threshold of traffic before people start to convert. Every social media post needs to lead people to your web sight.
Marketing Your brand is one of the biggest and most important expenditures that you will make. Being able to accurately measure how your Personal brand is doing digital marketing campaigns.
5 Ways to Track Your Branded Content
- Monitor your brand mentions
- Know what your competitors are up
- Keep track of trends or buzzwords in your industry
- Check Social Media insights to see what content your Prospects like
7. Make Your Brand You must Be Timely and Timeless.
Some content should be very topical. Make it current, timely, and compelling. The problem with that content, however, is that it might not have a long shelf life. Complement it with items that could be as relevant in three or six months or longer. Create a balance between quick hits and longer-lasting material.
8. Make Yourself Accountable to Your Brand
ARE YOU LOOKING TO grow Your Brand?
If so you are are it the right place.
Even if you don’t have an official “chief content officer,” You must be in charge of your branded content, and hold that Your Self accountable. 🙄🙄
Ask yourself, what gets measured does improve. What doesn’t get measured often falls by the wayside. Focus on your brand pillars.
Looking for Branding Breakthrough in business?
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