Your personal brand is how you make your customers feel, and it’s built by taking a consistent approach across every interaction they have with your brand. You brand more than logo or a set or colors or much more than a cover photo. I am going to explain social media branding in four easy steps. Let’s go.
1. Create a Common Thread
Yes basic branding, but what you do want to make sure is that you have is a consistent logo, color palette, bio, boilerplate and handle. Be Consistent Messaging. It may take trial and error to see which kinds of content best resonate with target audiences.
But once you’ve figured that out, being consistent in your messaging should reinforce your brand image.
2. Develop Your Voice in Your Social Media Branding
Establishing a common posting tone makes your updates distinct and easily-recognizable. This can also help build a connection with your target audiences, especially if your voice is in tune with them. Once you’ve got the basics of branding your social profiles down, then you’re able to move on to more intermediate strategies. Even your basic branding strategy should be audited and updated quarterly. Remember it all about Your Personal Brand.
3. Your Social Media Branding must Embrace Your Visuals
Images can be powerful tools to encapsulate your brand’s identity and messages, instead of seemingly-random pictures with your logo tacked on.
Visual content should reflect:
- Themes your brand stands for
- Your brand’s unique or differentiating values
- The topics your audience is interested in
4. Increasing Your Brand Awareness across Social Media
When you start improving your branding on social media, you can see the impacts by paying close attention to engagement, mentions and share of voice.
Let’s Wrap it Up
As with any marketing activity, you must regularly analyze your social media branding efforts to ensure to your tactics are working. Otherwise, you lack insight into your performance.
Develop a Unique 😎 Rockstar Brand? Why You may ask, It’s in Your Blood Baby Banding is what people say about you when you’re not in the room.”
Your product leaves an impression on your customers long after you’ve made the sale. Brand identity is the process of shaping that impression.
Later Rockstar 😎 Xo. Camille You totally rock. #RockYoBiz #Rockyobrand 🎥🎥 Follow me on Instagram https://www.instagram.com/camille_tyler/
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