Categories
Brand Awareness Social Media Marketing

How to Increase Your Social Media Reach and Grow Your Brand

Are You Looking your increase your Social Media Reach? Are just hoping people find you are Your Website? My preferred definition of social reach is defined as the total number of people you are able to reach across all of your various social media networks. Social media marketing is simple in one sense but tough to achieve. Right? But How. Let’s Get Started, sound good?

In This article I will show you my easy steps to How to Increase Your Social Media Reach and Grow Your Brand. Your First two Stages you need to know to increase Your Social Media Reach and Grow Your Brand.

Stage 1 Create Content that Adds Value to Your Customers Life

Creating value content and then pop it out to as many people’s eyeballs as possible. 

It’s pretty simple to assume that the more people you are able to reach with your content, the more traffic you are going to receive and the more leads you are going to generate.

If you are not investing in increasing your social reach, you will also experience great conflict when trying to grow your website traffic and lead generation from social media.

Make it Easy for your audience to find You. People are searching to find the answers. When was the last time you clicked on an ad?

I search online and read content that answers my questions. Don’t you? Here are some easy ways to create that your audience will fall in love with.

Best Ways To Create the Most Valuable Content for Your Audience

Stage 2: Share Your Content Over And Over to Increase Your Social Media Reach

Reach measures the spread of a social media conversation. On its own, reach can help you understand the context for your content.

How far is your content disseminating and how big is the audience for your message?

Reach is a measure of potential audience size. Who is talking about your brand (that means YOU), What kind of impact do you have? Influence is probably the most controversial social media metric; there are myriad tools that measure social influence, and they all do it in different ways. 

Best Ways to Share Your Content on Social Media to Increase Your Social Media Reach and Grow Your Brand

  • Post original content your social media handles
  • Use hashtags to attract a larger audience.
  • Share Blog Post.
  • Be bold and get straight to the point.
  • Go behind the scenes

Stage 3: To Increase Your Social Media Reach and Grow Your Brand – Focus your efforts on the right places

Most businesses will assume that they need to have a presence on everything from Facebook to Pinterest, but that’s not necessarily the case. Optimize your social media profiles is a the easiest way to grow your brand in increase your social reach.

Earlier I drew a connection between social media algorithms and the ones used by search engines like Google. When I create content for those engines, I optimize it with all kinds of on-page SEO tactics.

Well, turns out social media is the same way.

Every aspect of your social media profile can be tweaked for better visibility and optimization. If you want to be a social media rockstar, you need to know the ins and outs of each of Your social media profiles.

Whether you are just trying to get more exposure online, connect with your fans or customers, or improve your online reputation, social networking profiles are the way to go.

Easy Ways to Your Social Media Profile to Increase Your Social Media Reach

  • Check Your username and URL
  • Check Your profile picture
  • Create a clear message
  • A recognizable photo/brand logo
  • Keyword-rich descriptions (that still sound natural)
  • A trackable link back to your website
  • Rock Your bio it is perfect place to put your elevator pitch and include keywords.

When posting, use these same factors to decide which images you use, what keywords you include, and how you phrase your call-to-action. This applies to any and all social media platforms.

If you’re getting started with social media marketing, the first step is to set up your accounts and profiles correctly.

Stage 4: Create Engaging Content that Will Grab People Attention Guarantees a Big Increase Your Social Media Reach

Creating Engaging Content that Will Attract Readers. Whether you realize it or not every content creator has a distinctive voice or style to their writing. I You don’t have a HUGE Social Media Reach Yet don’t – it simply means YOU haven’t discovered it yet.

The most engaging type of content is content that is unique and follows a specific delivery technique.

How to Create Engaging Content that Grabs People Attention

  • Write at least 15 headlines for every piece of content. Tap into needs, and be careful about sounding clickabity.
  • Tell a story. Open with an anecdote, write in the first person, weave a narrative throughout…
  • Write something new. …
  • Give the eye a break with some visuals.
  • Diversify your content
  • Come up with interesting titles
  • Make it shareable
  • Write stories
  • Provide facts and links

Stage 5: Increase Your Social Media Reach and Grow Your Brand Tough Self Promoting

Are you seeing Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts as well as your Facebook page. On the other hand, paid reach includes the people who see your content as a result of paid promotions.

It is influenced by your Ad targeting options and can also impact organic reach. But it’s not so simple. How people engage with your content has a lot to do with reach. Share your Content as a original post not as “shared” post. 

This will boost your social reach organically.  

Here are Ideas to Reuse your Content Increase Your Social Media Reach Organically and Grow Your Brand

  • Use Live Videos so people know Your Name.
  • Instagram Live and IGTV
  • Post your content in Facebook Groups.
  • Create engaging content That asked questions.
  • Optimize your social media profiles
  • Post the right balance of promotional/useful content
  • Post How to Videos on on YouTube
  • Post High Quality Content rich Blog Post.
  • Rewrite blog post and publish to LinkedIn 
  • Interact with and engage your followers

Stage 6: Boost Your Organic Social Media Reach You Must balance Your Content  Grow Your Brand

This one is tough, because you immediately want to promote your product or service on social media.

But you can’t always think about yourself when it comes to these things.

Users expect to find content that’s useful to them, as well.

Sharing valuable content (how-to guides, articles, new posts, etc.) grows a user’s trust in your brand. They come to know you as an authority in the industry and will therefore trust you when you recommend a product or service.

The rule to master here is the 80/20 balance. Eighty percent of your content should be useful and helpful, while 20% can promote your brand or its products.

That eighty percent will bring new followers and build trust, they’ll then see the twenty percent and buy into what you’re selling. Don’t forget that this variety should also include a mixture of videos, images, and other engaging content types.

Stage 4:To Boost Your Organic Social Media Reach You Must get Involved to Increase Your Social Media Reach and Grow Your Brand

The best way to get accurate info about your audience is to simply ask them. Try using a survey, put it in an email, or even give some of your best customers a quick call to see how they’re doing. While you’re getting caught up, ask them which social platforms they use for business and personal purposes.

Secrets to Boost Your Organic Social Media Reach

  • Make Meaningful Comments of Influences Post. You are boost your social reach by being social.
  • Interact with and engage your followers. Organic social media reach is never easier than when people come directly to your page.  
  • Engage with people and reply to their comments, you’re going to build a great reputation that will spread.
  • Be genuinely interested in what you’re doing.
  • The best way to get accurate info about your audience is to simply ask them. Try using a survey, put it in an email, or even give some of your best customers a quick call to see how they’re doing. While you’re getting caught up, ask them which social platforms they use for business and personal purposes.
  • Make Meaningful Comments of Influences Post. You are boost your social reach by being social.

The Golden Rule is to Interact with and Engage Your Followers. 

Organic social media reach is never easier than when people come directly to your page.  If you properly engage with people and reply to their comments, you’re going to build a great reputation that will spread. People will look for your posts because they’ll be genuinely interested in what you’re doing.

The best way to get accurate info about your audience is to simply ask them. Try using a survey, put it in an email, or even give some of your best customers a quick call to see how they’re doing. While you’re getting caught up, ask them which social platforms they use for business and personal purposes.

Make Meaningful Comments of Influencers Post. You Will boost your Social Reach by Being Social.

Interact with and engage your followers. Organic social media reach is never easier than when people come directly to your page.  If you properly engage with people and reply to their comments, you’re going to build a great reputation that will spread. People will look for your posts because they’ll be genuinely interested in what you’re doing. The best way to get accurate info about your audience is to simply ask them.

Try using a survey, put it in an email, or even give some of your best customers a quick call to see how they’re doing. While you’re getting caught up, ask them which social platforms they use for business and personal purposes.

Make Meaningful Comments of Influencers Post. You are boost your social reach by being social.

Interact with and engage your followers. Organic social media reach is never easier than when people come directly to your page.  If you properly engage with people and reply to their comments, you’re going to build a great reputation that will spread. People will look for your posts because they’ll be genuinely interested in what you’re doing.

  • Be Social and Get involved.

How are people participating in the conversation about your brand?

What are they doing to spread your content and engage with the Topic?

  • Simply ask questions.

The best way to get accurate info about your audience is to simply ask them. Try using a survey, put it in an email, or even give some of your best customers a quick call to see how they’re doing. While you’re getting caught up, ask them which social platforms they use for business and personal purposes.

Make Meaningful Comments of Influences Post. Increase Your Social Media Reach and Grow Your Brand

Interact with and engage your followers. Organic social media reach is never easier than when people come directly to your page. 

If you properly engage with people and reply to their comments, you’re going to build a great reputation that will spread.

People will look for your posts because they’ll be genuinely interested in what you’re doing.

 Forging that kind of bond is important for all aspects of your business, but it can create a viral effect for your organic reach. Word-of-mouth will spread across new members of your audience and they will in turn come and see what your company has to offer.

Blogging is a Great Way to Increase Your Social Media Reach and Grow Your Brand

What most people don’t realize is that when you invest in information to grow your business…you immediately have something to teach.

This builds your brand and attracts your best prospects to YOU!

Most certainly the fastest way to become an authority in your marketplace is to teach.

We look to those that teach as authorities simply because the teachers have the info and knowledge that you need.

Blogging happens to be one of the easiest ways to teach online. It’s the perfect platform in fact.

Unfortunately most people hold back from blogging… especially in the beginning…

Let’s wrap thing Up.

You know that Your business needs to be active on social media because that’s where your customers are focusing their attention.

The larger your social media audience is, the more potential customers you can reach. With exposure to engaging content and other marketing efforts, your social media followers.

Are you feeling alone in the online space? Would Like to be apart of a active Community? Well welcome to The #RockYoBiz Community. We all are all about building a Rockstar Online Business.

MAKE YOUR Brand Rock

Later Rockstar 😎Xo. Camille  Ps. You totally rock.

😎 Lets Connect on Social https://www.facebook.com/camilletylerbranding

👩‍🦳👩‍🦳 follow me on Instagram https://www.instagram.com/camille_tyler/😎😎

Book Your FREE Jam Session Here 📆https://calendly.com/rockyobiz/30min 💌💌💌 Get Subscibed to RockYoBiz Academy Newsletter  https://bit.ly/RockYoBiznewsLetter

Categories
Brand Awareness social media advertising

One Thing You Need To Know Before You Next Social Media Add

Are You Looking at your social media advertising in 2021? Would you to lower or eliminate it all together? Great, I am going to explain One Thing You Need To Know Before You Next Social Media Add.

With almost 50 percent of the world using social media, How much does social media advertising cost in 2021, though?

People Hate Millennials, in particular, have a distrust of advertising. 84% of millennials trust neither the advertisements nor the brands that create them.

Yet, they are prepared to believe people they feel they “know”– even the business people behind the brands they detest so much.

Before You Next Social Media Add, start creating a Strong Personal Brand.

The benefits of building a good Personal Brand.

  • You will considered influential.
  • Your personal brand helps you stand out from everybody else.
  • You can use your personal brand to demonstrate your knowledge and skills about your areas of expertise.
  • You build a reputation as somebody who cares about the types of people that make up your potential and existing clients.

You want your personal branding to be consistent. At all times you want to stay true to your brand.

Products are made in the factory, but brands are created in the mind. – Branding pioneer Walter Landor.

Your personal brand refers to how you promote yourself. It is the expertise, experience and personality that you want everyone else to see about you.

It can be a combination of how the media depicts you, the idea people get from the information they find about you online and how they perceive you in real life.

You can use your personal branding to set yourself apart from others.

I’m Camille , I  a Rockstar Branding Producer with 4 Years of experience. I help Women crush their goals, by turning their Passion into Profits by developing that Rockstar Brand so that everyone know their Name.  😎

Looking for Branding Breakthrough in business?Set Your FREE Stage Branding call Here 📆   https://calendly.com/rockyobiz/30min

Let’s chat on Social https://www.facebook.com/camilletIyle…

Later Rockstar 😎Xo. Camille  Ps. You totally rock.

😎 Lets Connect on Social https://www.facebook.com/camilletylerbranding

👩‍🦳👩‍🦳 follow me on Instagram https://www.instagram.com/camille_tyler/😎😎

Book Your FREE Jam Session Here 📆https://calendly.com/rockyobiz/30min 

💌💌💌 Get Subscibed to RockYoBiz Academy Newsletter  https://bit.ly/RockYoBiznewsLetter

Categories
Brand Awareness Content Marketing

The Ultimate Content Marketing Strategies You Need to Know

You’ve just heard someone mention “content marketing” and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. No Problem because this post is for you. I hear you.

My big mistake was that I was delivering valuable content that I wanted to share not the content my users wanted to hear. I am going to share with you, you can improve your online reputation, build a community and grow advocates of your brand.

Having Content Marketing Strategies offer You a tremendous opportunity for businesses to boost their results.

Today I am going to explain the four keys elements of a effective content marketing strategy you need to know.

  • Begin with Positioning Your Brand.
  • Create Your Owned Media Value Proposition.
  • Discover purpose of the business case is communication.
  • Have strategic plan should focus on your goals

Here is the Ultimate Content Marketing Strategies You Need to Know. Content strategy starts with defining what you want to accomplish. Consider what your brand stands for.

Are you ready to start creating your ultimate content marketing strategy? Big question my friend, have you been using the same approach for a while?

It might be time to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and engaging for your prospects and customers, no matter when or how they intend to buy.

Stage One: The Ultimate Content Marketing Strategies You Need to Know. Who is your Content for?

Your content is meant for someone, right?

Start With Ditching Your Target Market

For how many audiences are you creating content? Just as your business might have more than one type of customer, your content strategy can cater to more than one type of reader or viewer.

Rockstar brands know that Finding your audience and drawing them in with your content pieces is the key to success in Content Marketing. To do this, you have to understand their lifestyle, concerns, problems, and needs.

Audience ≠ Buyers

Creating buyer personas is very important for Content Marketing.

Knowing but your audience isn’t solely made up of buyers. Audiences include people who begin interacting with your brand long before they intend to make a purchase.

How to Know Who your Content is for?

  • Do your research in advance
  • Look at your competitors
  • Create a customer persona
  • Get to know your clients personally
  • Conduct surveys

Stage Two: The Ultimate Content Marketing Strategies You Need to Know What problem are You Solving 

Ok you know that Your product or service solves a problem you know your audience has. It is not enough to simply create content; you have to create content that is useful for your audience to gain their trust. 

Ok my friend you are in business because you provide solutions to peoples problems. You’ve got answers. If you want to generate leads, grow an audience, and build a successful online business, then it’s time to get moving with a CONTENT MARKETING STRATEGY!

The Purpose, of course, is to Attract Attention to You and Your Brand.

Putting great content first will help create a bond between you and your customer, often times well before you even know who they are. Which essentially means hands-free and automated marketing for your business and your brand.

Write down the burning questions they may be asking. What’s keeping them up at night, staring at the ceiling, so stressed they can’t fall asleep? What makes them zone out about when they should be working or spending time with loved ones?

Powerful Ways to Create Value Content Solves People’s problems

  • Personal Connection Style Content – Show Them Who You Are!
  • Informational & Educational Content (Teach a Man to Fish…)
  • Categorize your posts
  • Solve people’s problems
  • Spy on Your Competition
  • Pick a Niche and Become the Expert

Stage Three: The Ultimate Content Marketing Strategies You Need to Know. Audit Your Existing Content

Think about Your content. A content audit is the process of systematically analyzing and assessing all the content on your online.

So are You asking yourself The final objective is to reveal strengths and weaknesses in your content strategy, and adapt your content plan to your current marketing goals.

Real Audits can help you identify content that needs to be improved, or can be repurposed into other formats.

Take An Inventory of Your Content. Checking your contents performance and organic traffic is NOT about writing more content.
It’s about having the right content, aligned to actual user.

How it Produce Content that Gets Amazing Results

  • Audit Your Existing Content
  • Know What to Write About
  • Know SEO Keyword Research
  • Write, Post, & See Results
  • Vary Your Content distribution

Stage Four: The Ultimate Content Marketing Strategies You Need to Know. It’s all about Distribution

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

My intent is to give you an introduction to content marketing and get you thinking like a content marketer so you’ll see the opportunities all around you.

Five Content Distribution Marketing Examples

  • Infographic Content Marketing 
  • Blog Content Marketing
  • Podcast Content Marketing
  • Video Content Marketing
  • Social Media Content Marketing

Why is Content Marketing so important?

Perhaps more important than understand what content marketing is, is understanding why content marketing is important to your business. First we need to understand the four steps of the buying cycle:

  1. Awareness. Prior to awareness a customer may have a need, but they are not aware there is a solution.
  2. Research. Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.
  3. Consideration. At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.
  4. Buy. Finally, the customer makes their decision and moves forward with the transaction.

Traditional advertising and marketing is great when it comes to the second two steps. Content marketing taps into the first two stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before.

I help women Develop a Unique 😎 Rockstar Brands.  

Why You may ask, It’s in Your Blood Baby”Branding is what people say about you when you’re not in the room.

“Your product leaves an impression on your customers long after you’ve made the sale.

Brand identity is the process of shaping that impression. 😎😎 https://camilletyler.com/who-is-camille-tyler/ You Totally Rock My Friend keep up the good work 😎😎 #rockyobiz Loving this. Great Tip my Friend.

Categories
Brand Awareness Personal Branding

Secrets to Gaining a Competitive Advantage

Are You sick and tired of hearing “I can get it cheaper? Are you frustrated then talking to a prospect and they say “No Thanks I have a coach already?

Well What Is Your Competitive Advantage? 

A Competitive advantage refers to the factors or attributes that allow a given company to produce more affordable or higher quality services or products than its competitors. Super because you are in the right place. In this article I am going help you gain a competitive advantage the marketplace even if you are new.

Your Competitive Advantage Starts with You

You are Your competitive Advantage. Hold on and listen my friend. The fastest way to stand out in the Marketplace Creating a personal brand can be a daunting, mythical task. And one of the easiest ways to get lost in the process is to not know where to start.

Even Oprah Winfrey began by going through several style iterations on a small local show before defining her voice into one of the most influential personal brands in the world.

In both our look-at-me cultural shift and evolving job market, it’s both helpful and necessary to stand out when applying for a job or starting your own company. A personal brand is for everyone. Ready?

Here are My golden rules for creating an engaging, unique, and inviting personal brand.

Secret 1: Your Competitive Advantage Has to Focus on Your Personal Brand

Are You flipping and flopping around like a fish out of water? Are You one of those people that says “Camille, I don’t need be become a personal brand.” Ok my friend, If You don’t step up to the Mic and deliver a focused clear personal brand you a dead in the water.

You Must Have a Clear Focus. Do you like the results that come up on the first two pages of search results? The first rule of thumb when you consciously start to build your personal brand is: you have to know what you want to be known for.

So many people are unfocused when it comes to who they serve and , trying to be “everything to everyone.”

You MUST Decide what your key message is and stick to it. Keep your message and content consistent to one niche topic to become memorable within a targeted community

How You Can Kill the Competition

  • Understand your customers.
  • Define your brand persona.
  • Crystalize your brand promise
  • Refine customer experience.
  • Amplify it Up your personal brand.

Secret 2: To Gaining a Competitive Advantage

You Must Have an Original Personal Brand that is Genuine and Authentic.

In Today’s World, You Must must have Today authenticity and credibility. Gone are the days where credibility wears a suit and tie.

As a personal brand, authenticity is one of your biggest assets and strongest differentiating factors.

Every single day, You have to show up as your best-self, show up to help people, be unapologetically yourself, let your love for people, and what you do, shine through in every interaction you have. Start building your authentic personal brand one person at a time.

How to Have a Original Personal Brand That is Genuine and Authentic

  • Be transparent about your path to success.
  • Be vulnerable about the struggle and hardship.
  • Be unapologetically yourself.
  • Be ready to fail.
  • Be Creative and a positive impact.

Secret 3: To Gaining a Competitive Advantage

Create a Story Around Your Brand that Your Audience Can Engage With.

Are You Struggling With Your Digital Marketing? You’re making progress, but not at the level you are committed to. You’re learning by trial and error.

If you’re a creator, then this a problem. And you would want to know why.  

So Rockstar, strategies and tactics are great.

But at the end of the day, you’ve got to show up as who you actually are because the reason why you’re feeling burnt out is you’re either trying to be something that you’re not, or you’re trying to be this version of you that isn’t actually you.

How to Excite Your Audience into Raving Fans

  • Have a message that maybe goes against the norm. 
  • Talk to people like they’re human
  • Act online as you do in real life. 
  • Show the real you.
  • Tell your story

 

Secret 4: To Gaining a Competitive Advantage

Consistently Create Content and a Brand Voice Around it.

Want to know what big companies know? They recently began paying more attention to their corporate tone of voice.

In branding work, people often think about how a brand looks visually, from fonts to colors to design styles. What is sometimes overlooked is brand voice.

When building your brand on social media your voice need to be heard. When looking to Your marketing efforts, Your brand voice has become more important than ever as a way to stand out from the crowd of digital chatter.

Your Brand voice must be distinct your personality. Your personal brand needs to take brand on in its communications.

Imagine you went to a dinner party and you’re chatting with all the guests. 

How to Brand Your Voice so You don’t Sound Like Everyone

  • Document everything & be consistent
  • Audit your current voice
  • Identify your audience and personas
  • Know your tone
  • Be compelling and direct

Brand voice is what you say and brand tone is how you say it

Secret 5: To Gaining a Competitive Advantage

Create a Positive Impact with Your Brand.

So many people make building a personal brand difficult on them self. When they try to separate their brand from your personal life. Start living Your personal brand.

Become a content creator. Star creating consistent articles, blog posts, or social media posts about your industry.  

Some ideas would include recognition of trends, new ways of thinking, a modern twist on the way things are done, information that would help others, and more.  

You need to provide actual value and authentic. These are not sales pitches, but a unique commentary on things affecting your business (and your customer’s lives).  

This positions you as an expert and helps establish trust with customers (and potential customers).

How to Create a Positive Impact with Your Brand.

  • Be A Strong Communicator
  • Customize Your Approach
  • Develop Listening Skills
  • Be Positive
  • Position Yourself As A Thought Leader

In Conclusion How to Gain a Competitive Advantage

Leave a legacy, Once you’ve built your personal brand with a reputation and community behind it, the next step is to think about the legacy that you’ll leave behind.

What are the keywords and actions that you want to be known for?

Creating the right personal brand will not only help you be known in your field and consistently land work but it could be the difference between “Who are you?” and “Thank you for being here” in your career

I’m Camille , I  a Rockstar Branding Producer with 4 Years of experience. I help Women crush their goals, by turning their Passion into Profits by developing that Rockstar Brand so that everyone know their Name.  😎

Looking for Branding Breakthrough in business?Set Your FREE Stage Branding call Here 📆   https://calendly.com/rockyobiz/30min
Let’s chat on Social https://www.facebook.com/camilletIylerbranding
Later Rockstar 😎Xo. CamillePs. You totally rock. #RockYoBiz  #Rockyobrand
😎 Lets Connect on Social https://www.facebook.com/camilletylerbranding
👩‍🦳👩‍🦳 follow me on Instagram https://www.instagram.com/camille_tyler/
😎😎 Book Your FREE Jam Session Here 📆https://calendly.com/rockyobiz/30min
💌💌💌 Get Subscibed to RockYoBiz Academy Newsletter  https://bit.ly/RockYoBiznewsLetter

Categories
Personal Branding Social Media Marketing

5 Social Media Marketing Strategies to Position Your Brand to Win Big

Are looking for a Social Media Marketing Strategy that shows you how to Position Your Brand to Win? Are you looking for that Rockstar brand so that every knows Your name? Well, Cheers for you because in this article I am going to give you my 5 Social Media Marketing Strategies to Position Your Brand to Win Big. Are You ready?

You Must have a Clear Message and be able to A Clear Branded Message is the verbal communication of the brand promise. Your Message Must be drafted considering the internal perspective, the customer’s perspective and the competitors’ promise, and positions the brand in a spot different from all others.

Rockstar own their Brand Music. They Know that is an important popular form of entertainment that can also teach information, highlight problems, and even inspire people to change injustices in society.

People who write songs can express messages that are important to them through stories, statements, and metaphors in their words and music become Rockstars.

Here are Your 5 Action Steps Marketing Strategies to Position Your Brand to Win Big

  • Create a Compelling Message for Your brand
  • Develop a Unique Statement Message
  • Create a Customer Angle Message
  • Compete a Over Sound Check of the Tone of Your Message
  • Learn How to Market Your Brand’s Message to Win

Stage One: Create a Compelling Message for Your Brand

Taglines are catchy, but there’s a lot more that goes into your brand messaging than stringing a few words together with enough flair to make them memorable. 

So many companies struggle with how best to position themselves and communicate why they matter. Getting this right is hard, but critical. And if you fail at this, your customers won’t know whether to buy from you or your competitors.

How to Create a Compelling Message for Your Brand

  • Know Who You’re Talking To
  • Follow Your Brand Messaging Framework
  • Speak to People
  • Be Simple and Direct
  • Use Emotion

Stage 2 Develop a Unique Statement Message

Consider Your marketplace. Keep in mind that each brand can only own one message, and that message should be unique. You don’t want your buyers confusing your brand with a competitor’s just because your value propositions are too similar.

A Value Proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you. It is your Statement Message.

In a nutshell, a value proposition is a clear statement that offers three things:

  • Relevancy. Explain how your product solves customers’ problems or improves their situation.
  • Quantified value. Deliver specific benefits.
  • Differentiation. Tell the ideal customer why they should buy from you and not from the competition.

How to Create a Develop a Unique Statement Message

  • Plant Your Flag: Mission & Value Proposition
  • Align with Your Personal Brand Goals
  • Take a Deep Dive into Your Target Market
  • Know Your Customers’ Problems Inside & Out
  • Speak Their Language: Write Like People Talk

Stage 3 Create a Customer Message That Stands out

Start breaking your brand positioning, mission statement, and promise into Your personal brand can only own one message, and that message should be unique.

Your brand promise should be targeted toward the customer, indicate your vision, and still convey what you actually do.

Your Personal Brand Message That stands out. You don’t want your buyers confusing your brand with a competitor’s just because your value propositions are too similar.

How to Create Your Personal Brand Message That Stands Out

  • Know what your consumers care about
  • Convey a compelling benefit
  • Focus on the pain
  • Craft messages that are concise
  • Take Your Message to the Marketplace

Stage 4 Compete a Over Sound Check of the Tone of Your Message

The tone of voice describes how your brand communicates with the audience and thus influences how people perceive your messaging.

Check the Tone of Your Message Before Hitting Send. The Tone of Your Message is so crucial to have a consistent tone of voice and who has the expertise to define it.

How to Define Your Tone of Your Message?

  • Identify Your Brand’s Values to Communicate
  • Describe our brand in three adjectives
  •  Improve user experience based on what your audience think, feel, see or hear
  • Define the core purpose of your communication.

Stage 5 Market Your Message To Win

Your marketing message is what grabs your prospect’s attention, tells them how you can solve their problem, why they should trust you. Ask Yourself this, Why they should choose to do business with You over and above any and all other choices they might have.

Turn Your Passion into a Platform By developing your Personal brand around Your Name. You Must believe that Your message matters.

How to Market Your Message to Win

  • Understanding that Your Message is about Your Followers Problems NOT your solutions
  • Personalize your marketing messages
  • Use the customer’s name.
  • Send customers personal reports.
  • Reward loyal customers
  • Offer genuinely valuable content 
  • Big across ALL Social media Platforms

Let’s Recap these Social Media Marketing Strategies to Position Your Brand to Win Big

You need to understand that You Personal Brand Messaging is critical to Your Online Success. To Position Your Brand to Win You MUST develop a Branded Message that Really Resonates with you ideal buyer.

I’m Camille , I  a Rockstar Branding Producer with 4 Years of experience. I help Women crush their goals, by turning their Passion into Profits by developing that Rockstar Brand so that everyone know their Name.  😎

Later Rockstar 😎Xo. CamillePs. You totally rock. #RockYoBiz  #Rockyobrand😎 Lets Connect on Social https://www.facebook.com/camilletylerbranding

👩‍🦳👩‍🦳 follow me on Instagram https://www.instagram.com/camille_tyler/

😎😎 Book Your FREE Jam Session Here 📆https://calendly.com/rockyobiz/30min 

💌💌💌 Get Subscibed to RockYoBiz Academy Newsletter  https://bit.ly/RockYoBiznewsLetter

Categories
Personal Branding

How to Write Your Brand That tells a Story – Style Guide

A style guide is a living document that can and should be updated. How often? Part of me wants to tell you to constantly update and revise it.

You want your audience to connect with You. People want know your brand. It’s very difficult for someone to connect to a character who they’re introduced to, witness a brief challenge, and then never see again.

The Value of Your Brand Story

But when it comes to storytelling, just because you create content doesn’t mean you’re effectively telling your story. Unfortunately, many brands are trapped in the quantity over quality mindset, forsaking compelling storytelling for product-centric content that doesn’t really connect.

Your story’s hero can struggle with but ultimately overcome. The important thing is for these challenges to be part of a continuing saga – not a one-off.

Telling your brand story is crucial for marketing, but it can also improve your bottom line. You must be consistent, and showing them what you care about.

This is the best way to grab and maintain their attention. Find out everything you need to know about building a compelling brand story:

Keys to a Great Brand Story

  • It’s meaningful
  • It’s personal
  • It’s emotional
  • It’s authentic
  • It’s shows what’s on the inside

In Conclusion You can Write Your Brand That tells a Story – Style Guide

You might want to try and model your brand personality on your target audience and who they trust. The important thing is to stand out and be recognizable.

It’s important that you are able to grab people’s attention so that they can get invested in your story. One important ingredient in getting their attention is to know your audience.

I’m Camille , I  a Rockstar Branding Producer with 4 Years of experience. I help Women crush their goals, by turning their Passion into Profits by developing that Rockstar Brand so that everyone know their Name.  😎😎
Looking for Branding Breakthrough in business?Set Your FREE Stage Branding call Here 📆   https://calendly.com/rockyobiz/30min

Let’s chat on Social

Later Rockstar 😎Xo. CamillePs. You totally rock. #RockYoBiz  #Rockyobrand😎 Lets Connect on Social https://www.facebook.com/camilletylerbranding👩‍🦳👩‍🦳 follow me on Instagram https://www.instagram.com/camille_tyler/😎😎 Book Your FREE Jam Session Here 📆https://calendly.com/rockyobiz/30min 💌💌💌 Get Subscibed to RocktoBiz 😎 Newletter Here   http://bit.ly/RockYoBiznewsLetter

Categories
brand style guide Personal Branding

How to Create a Brand Style Guide so You Stand Out Online

Are you looking to be seen in the marketplace? Do you feeling Know one is looking and your content? Well you need to have a brand style guide.

When you Create a Brand Style Guide it will take the heart and soul of your brand—your mission, vision and values—and translates it into design and soon be will create the Rockstar Brand so that everyone knows your name.

Brand Style Guide tells everyone exactly how to communicate your brand. A well-developed style guide is an essential tool for establishing brand identity so You Stand Out Online.

Your brand style guide ensures that your brand looks and feels the same, even when you have different people working on customer service, marketing, design and sales.

A style guide is essential to keep your brand identity consistent, recognizable, and ownable, even as several different people develop content for your brand.

Since a style guide defines the guidelines for maintaining a brand’s identity, it’s important to spend the time and resources to get it right.

How to Create a Brand Style Guide

  • Define Your Brand and Story or Identity
  • Showcase Your brand name
  • Create a standout logo
  • Expand your brand color palette
  • Choose front that stand out
  • Define Your brands Voice
  • Create a photographic style

Your Personal Brand affects everything you do — from your business strategy to closing sales deals to communicating with customers. In other words, having a cohesive brand strategy creates trust both in the market and with your customers.

Because branding is so important to any business’s marketing strategy. Every company looking to grow better should have brand guidelines. So when it comes to branding, consistency is everything.

Looking for Branding Breakthrough in business?

I’m Camille , I  a Rockstar Branding Producer with 4 Years of experience. I help Women crush their goals, by turning their Passion into Profits by developing that Rockstar Brand so that ever one know their Name.  😎

How the Rockstars  Do it  

How to grow Your Facebook groups


😎 Later Rockstar 😎Xo. CamillePs. You totally rock. #RockYoBiz  #Rockyobrand😎 Lets Connect on Social https://www.facebook.com/camilletylerbranding👩‍🦳👩‍🦳 follow me on Instagram https://www.instagram.com/camille_tyler/😎😎 Book Your FREE Jam Session Here 📆https://calendly.com/rockyobiz/30min 💌💌💌 Get Subscibed to RocktoBiz 😎 Newletter Here   http://bit.ly/RockYoBiznewsLetter

Categories
Brand Awareness Brand Identity

How to Develop a Strong Brand Identity

Are you sick and tiered and posting on Social media all day with little to no result? Are you looking for a Your Personal brand identity strong OUT in the crowed market place?

Do You want something that makes you instantly recognizable to your customers.

When you have a strong Identity Your audience will know you. They will associate your brand identity with your product or service.

That why you MUST develop a strong brand identity around you.

Having a strong personal brand is what forges the connection between you and your customers. It builds customer loyalty, and determines how your customers will perceive your brand.

Simple steps to Develop a Strong Brand Identity

  • Know who you are
  • Your brand personality 
  • Design: the foundation of your brand identity
  • Developing your brand design
  • Designing your brand identity
  • Website

Let’s rap it up Your Personal Brand Identity in a nutshell……

Your Personal brand’s identity is what sets you apart from the endless sea of competitors and shows your customers who you are and what they can expect from working with you. If you want your brand to be perceived in a positive light, it’s crucial that you nail your brand identity and create designs that accurately portray who you are to your customers. And now that you know how to nail that identity, it’s time to start designing.

I’m Camille , I  a Rockstar Branding Producer with 4 Years of experience. I help Women crush their goals, by turning their Passion into Profits by developing that Rockstar Brand so that ever one know their Name.  😎😎
Looking for 1-on-1 Branding Breakthrough in business?Set Your FREE Stage Branding call Here 📆  

Categories
Social Media Marketing Social Selling

How to Use Social Media Marketing to Increase Your Sales

Social media isn’t just about brand awareness. Your own personal brand presence of social media in our daily lives cannot be ignored. You need to ask your self one thing, how effective is social media for driving sales? 

When done right, it drives sales for your business. Social media isn’t just about brand awareness. People are looking social media for learning about products and services that will solve their problem.

So with that in mind, I am going to give you 10 clear steps How to Use Social Media Marketing to Increase Your Sales.

Stage 1 – How to Create a Personal Brand and Focuses on Your Ideal Customers to Increase Your Sales

People have grown tired of one-way marketing campaigns focused solely on selling. Personalized content is far more likely to stop users mid scroll on their feeds because it is relevant to them and solves their problems.

Are you not sure how to approach your customers or do yo have a confusing sales message? That’s okay, too. I’ll show you a few helpful tricks for that.

Use the following sales strategies, tips, and techniques to gain more of the right customers who WILL buy your products.

How to Increase Your Sales by Focusing on Your Ideal Customers.

  • Clearly Define Your Customer and who they are.
  • People Buy Benefits, so educate your audience.
  • Look at Your Completion and Focusing on the benefits of what makes your product better than others.
  • Identify The Problem Clearly
  • Ask Specific Questions
  • Develop Your Competitive Advantage

You define your competitive advantage, the reason for buying your products or services, in terms of the benefits, results or outcomes that your customer will enjoy from purchasing your product or service that they would not fully enjoy from purchasing the product or service of your competitor.

Focus on the benefits of what makes your product better than others.

Stage #2 To Increase Your Sales You Must Grow Your Social Media Audience

Are you looking to Increase your sales online? The biggest problem it that not enough People even know who you are.

So you have thousands of followers, but who never read your posts or click on your links. The key is to build a thriving online community of your ideal fans, the ones who’ll actively engage with your content, share it with their networks, and ultimately, become paying customers.

Ok I get it. Are You Struggling for followers? Do You feel Stuck on what to do with your social accounts? We’ve all been there.

5 Steps To Increase Your Sales and Grow Your Social Media Audience

  • Have a personal brand that is active, thriving social media.
  • Always be listening to and responding to your online community.
  • Translate Your Brand’s Identity into Good Content.
  • Show your community how to use your products.
  • Choose the right channel

Stage #3 How to Use Social Media Marketing to Increase Your Sales Create Content that Draws People to Buy From You

There are so many more ways to get your product to your customers than ever before. What’s the best part? They’re all free. You can use social media such as Facebook, Twitter, and your blog to your advantage.

By building relationships with your customers through these channels you can access more people than ever.

How to Create Content that Draws People to Buy From You

  • Make it easy to navigate your content.
  • Make shareable content.
  • Tease Your Audience
  • Vary Your Content
  • Don’t Underestimate the Power of Strong Headlines
  • Learn Proper Negotiation Techniques
  • Pick The Right Price
  • Ask them to buy.

Stage #4 Your Personal Brands Theme will Increase Your Sales

Your Personal brand needs are Theme to that will draw people too you.

Your Theme helps you communicate the passion and drive behind your business to create a clear presence as a brand and spur action toward achieving your goals. By having a clear theme, with your brand. This will Increase Your Sales

How to use Your Personal Brands Theme will Increase Your Sales

  • Choose a theme
  • Always think about your “Know Factor”
  • Provide Thorough Information on Your Social Media Profiles
  • Post at the Right Time
  • YouTube is ripe for influencer marketing. 
  • Develop a voice that inspires action.
  • Express your brand strategy through your website with copywriting that connects and visuals that engage.
How to Increase Your Sales for your Personal Brand

Stage #5 Use Emotional Appeal in Social Media Marketing to Increase Your Sales

Use emotional triggers with you personal brands marketing. When you use emotional appeal in your marketing, I will increase brand awareness and popularity.

So bottom line need it comes to social media marketing it is about Your emotional appeal campaigns. Your personal Brands emotional appeal is your secret weapon to getting into the hearts and minds of prospective customers.

I’ll share with you my own personal branding tips so you can make the most out of your emotional campaigns while staying true to your brand image.

How to use Emotional Appeal in Social Media Marketing to Increase Your Sales

  • How does your brand make someone feel
  • Have your brand emotions laid out, it’s time to take action
  • Focus your energy on educating 
  • Check you brand recognition and loyalty 
  • Build a Community around you brand.

Stage #6 To Increase Your Sales you Must Involve Your Audience with Your Personal Brand

Social media is all about involving your audience with personal brand. Building your personal brand engagement is an important metric to consider when building a personal brand.

While most want to increase the size of their audience, they often fail to increase their social media engagement as well. When your personal brand engages with your followers on social media you can turn them from fans into customers.

How to Increase Your Sales you Must Involve Your Audience with Your Personal Brand

  • Your Brand Must Stand From the Crowd.
  • Grow Your Social Media Following every day.
  • Collaborate with other brands 
  • Post Content Worth Engaging With
  • Encourage Readers to Comment, Like, and Share
  • Start a Facebook Group
  • Create a community Hashtag #rockyobiz

Stage #7 Social Media Marketing will Increase Your Sales Building Communities around Your Personal Brand 

People love to buy when they are able to choose what they want to engage with more than ever. People can totally ignore brands on their social media feeds and block ads that they don’t want to see, which is why creating a community around your brand is essential to build your audience, get more leads and grow your business.

Many users have become burned out on Facebook groups. Facebook knows it is having a crisis of image. It knows that many users are suspicious of it at best, and abandoning it at worst.

How to Build Strong Your communities around Your Personal Brand 

  • Emphasize community-building, you don’t want to be left behind. 
  • Give Your Customers The Inside Scoop
  • Use Facebook groups groups in your niche to find people that are looking for a solution to they problem.
  • Be focused on building the digital equivalent of the living room, where you can interact in all the ways you’d want privately
Why You should Stop building Facebook Groups

Sage #8 Increase Your Sales by Makeing It Easy For People To Buy On Social Channels

Make your personal brand easy to connect with. Whether they have a product specific question on your website or are looking for a local retailer on Facebook, it should be easy and obvious for them to get in touch.

Spotlight your best feature

You can influence how much important people give to quality, speed, service, or another feature through visual cues. When researchers created an online furniture store with either fluffy clouds or shiny pennies on the landing page, they found that consumers who saw clouds ranked comfort as more important than those who saw coins.

How to use Your Personal Brand to Make it Easy to Buy from You.

  • Be accessible. 
  • Use Scarcity.
  • Be responsive.
  • Think omni-channel
  • Spotlight your best feature
Make it Easy to Buy from You

Stage #9 How to Use Social Media Marketing to Increase Your Sales

Increase Your Sales by Making Your Personal Brands Newsfeed Fun

Do you have a personal brand that is all business? People want to be entertained. Building a personal brand can do wonders for your current and future business endeavors.

It’s about more than just being a recognized name and face. When using social media it has to be fun. You must put some Fun in you personal brand. Being Real is a building block for your personal brand. It is about creating trust, understanding, and forming a personal connection with your audience.

How to Increase Your Sales by Making Your Personal Brands Newsfeed Fun.

  • Tap into the minds of your audience and learn what they like
  • Be authentic not perfect.
  • Use LinkedIn is a marketing tool to advertise yourself and your brand. 
  • Have fun on YouTube
  • Talk about interesting things

How to Use Social Media Marketing to Increase Your Sales star with you personal Brand.

So You’ve been using social media to engage with fans and grow your personal brand and generate more sales.

I’m Camille , I a Rockstar Branding Producer with 4 Years of experience. I help Women crush their goals, by turning their Passion into Profits by developing that Rockstar Brand so that ever one know their Name.  😎😎
Looking for 1-on-1 Branding Breakthrough in business?Set Your FREE Stage Branding call Here 📆   https://calendly.com/rockyobiz/30minLet’s chat on Social https://www.facebook.com/camilletylerbranding🔻🔻🔻 Subscribe Here My RockYoBiz Your Tube Channel   https://bit.ly/2LSdRKs