Categories
Brand Awareness social media advertising

One Thing You Need To Know Before You Next Social Media Add

Are You Looking at your social media advertising in 2021? Would you to lower or eliminate it all together? Great, I am going to explain One Thing You Need To Know Before You Next Social Media Add.

With almost 50 percent of the world using social media, How much does social media advertising cost in 2021, though?

People Hate Millennials, in particular, have a distrust of advertising. 84% of millennials trust neither the advertisements nor the brands that create them.

Yet, they are prepared to believe people they feel they “know”– even the business people behind the brands they detest so much.

Before You Next Social Media Add, start creating a Strong Personal Brand.

The benefits of building a good Personal Brand.

  • You will considered influential.
  • Your personal brand helps you stand out from everybody else.
  • You can use your personal brand to demonstrate your knowledge and skills about your areas of expertise.
  • You build a reputation as somebody who cares about the types of people that make up your potential and existing clients.

You want your personal branding to be consistent. At all times you want to stay true to your brand.

Products are made in the factory, but brands are created in the mind. – Branding pioneer Walter Landor.

Your personal brand refers to how you promote yourself. It is the expertise, experience and personality that you want everyone else to see about you.

It can be a combination of how the media depicts you, the idea people get from the information they find about you online and how they perceive you in real life.

You can use your personal branding to set yourself apart from others.

I’m Camille , I  a Rockstar Branding Producer with 4 Years of experience. I help Women crush their goals, by turning their Passion into Profits by developing that Rockstar Brand so that everyone know their Name.  😎

Looking for Branding Breakthrough in business?Set Your FREE Stage Branding call Here 📆   https://calendly.com/rockyobiz/30min

Let’s chat on Social https://www.facebook.com/camilletIyle…

Later Rockstar 😎Xo. Camille  Ps. You totally rock.

😎 Lets Connect on Social https://www.facebook.com/camilletylerbranding

👩‍🦳👩‍🦳 follow me on Instagram https://www.instagram.com/camille_tyler/😎😎

Book Your FREE Jam Session Here 📆https://calendly.com/rockyobiz/30min 

💌💌💌 Get Subscibed to RockYoBiz Academy Newsletter  https://bit.ly/RockYoBiznewsLetter

Categories
Brand Awareness Content Marketing

The Ultimate Content Marketing Strategies You Need to Know

You’ve just heard someone mention “content marketing” and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. No Problem because this post is for you. I hear you.

My big mistake was that I was delivering valuable content that I wanted to share not the content my users wanted to hear. I am going to share with you, you can improve your online reputation, build a community and grow advocates of your brand.

Having Content Marketing Strategies offer You a tremendous opportunity for businesses to boost their results.

Today I am going to explain the four keys elements of a effective content marketing strategy you need to know.

  • Begin with Positioning Your Brand.
  • Create Your Owned Media Value Proposition.
  • Discover purpose of the business case is communication.
  • Have strategic plan should focus on your goals

Here is the Ultimate Content Marketing Strategies You Need to Know. Content strategy starts with defining what you want to accomplish. Consider what your brand stands for.

Are you ready to start creating your ultimate content marketing strategy? Big question my friend, have you been using the same approach for a while?

It might be time to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and engaging for your prospects and customers, no matter when or how they intend to buy.

Stage One: The Ultimate Content Marketing Strategies You Need to Know. Who is your Content for?

Your content is meant for someone, right?

Start With Ditching Your Target Market

For how many audiences are you creating content? Just as your business might have more than one type of customer, your content strategy can cater to more than one type of reader or viewer.

Rockstar brands know that Finding your audience and drawing them in with your content pieces is the key to success in Content Marketing. To do this, you have to understand their lifestyle, concerns, problems, and needs.

Audience ≠ Buyers

Creating buyer personas is very important for Content Marketing.

Knowing but your audience isn’t solely made up of buyers. Audiences include people who begin interacting with your brand long before they intend to make a purchase.

How to Know Who your Content is for?

  • Do your research in advance
  • Look at your competitors
  • Create a customer persona
  • Get to know your clients personally
  • Conduct surveys

Stage Two: The Ultimate Content Marketing Strategies You Need to Know What problem are You Solving 

Ok you know that Your product or service solves a problem you know your audience has. It is not enough to simply create content; you have to create content that is useful for your audience to gain their trust. 

Ok my friend you are in business because you provide solutions to peoples problems. You’ve got answers. If you want to generate leads, grow an audience, and build a successful online business, then it’s time to get moving with a CONTENT MARKETING STRATEGY!

The Purpose, of course, is to Attract Attention to You and Your Brand.

Putting great content first will help create a bond between you and your customer, often times well before you even know who they are. Which essentially means hands-free and automated marketing for your business and your brand.

Write down the burning questions they may be asking. What’s keeping them up at night, staring at the ceiling, so stressed they can’t fall asleep? What makes them zone out about when they should be working or spending time with loved ones?

Powerful Ways to Create Value Content Solves People’s problems

  • Personal Connection Style Content – Show Them Who You Are!
  • Informational & Educational Content (Teach a Man to Fish…)
  • Categorize your posts
  • Solve people’s problems
  • Spy on Your Competition
  • Pick a Niche and Become the Expert

Stage Three: The Ultimate Content Marketing Strategies You Need to Know. Audit Your Existing Content

Think about Your content. A content audit is the process of systematically analyzing and assessing all the content on your online.

So are You asking yourself The final objective is to reveal strengths and weaknesses in your content strategy, and adapt your content plan to your current marketing goals.

Real Audits can help you identify content that needs to be improved, or can be repurposed into other formats.

Take An Inventory of Your Content. Checking your contents performance and organic traffic is NOT about writing more content.
It’s about having the right content, aligned to actual user.

How it Produce Content that Gets Amazing Results

  • Audit Your Existing Content
  • Know What to Write About
  • Know SEO Keyword Research
  • Write, Post, & See Results
  • Vary Your Content distribution

Stage Four: The Ultimate Content Marketing Strategies You Need to Know. It’s all about Distribution

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

My intent is to give you an introduction to content marketing and get you thinking like a content marketer so you’ll see the opportunities all around you.

Five Content Distribution Marketing Examples

  • Infographic Content Marketing 
  • Blog Content Marketing
  • Podcast Content Marketing
  • Video Content Marketing
  • Social Media Content Marketing

Why is Content Marketing so important?

Perhaps more important than understand what content marketing is, is understanding why content marketing is important to your business. First we need to understand the four steps of the buying cycle:

  1. Awareness. Prior to awareness a customer may have a need, but they are not aware there is a solution.
  2. Research. Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.
  3. Consideration. At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.
  4. Buy. Finally, the customer makes their decision and moves forward with the transaction.

Traditional advertising and marketing is great when it comes to the second two steps. Content marketing taps into the first two stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before.

I help women Develop a Unique 😎 Rockstar Brands.  

Why You may ask, It’s in Your Blood Baby”Branding is what people say about you when you’re not in the room.

“Your product leaves an impression on your customers long after you’ve made the sale.

Brand identity is the process of shaping that impression. 😎😎 https://camilletyler.com/who-is-camille-tyler/ You Totally Rock My Friend keep up the good work 😎😎 #rockyobiz Loving this. Great Tip my Friend.

Categories
Brand Awareness Personal Branding

Secrets to Gaining a Competitive Advantage

Are You sick and tired of hearing “I can get it cheaper? Are you frustrated then talking to a prospect and they say “No Thanks I have a coach already?

Well What Is Your Competitive Advantage? 

A Competitive advantage refers to the factors or attributes that allow a given company to produce more affordable or higher quality services or products than its competitors. Super because you are in the right place. In this article I am going help you gain a competitive advantage the marketplace even if you are new.

Your Competitive Advantage Starts with You

You are Your competitive Advantage. Hold on and listen my friend. The fastest way to stand out in the Marketplace Creating a personal brand can be a daunting, mythical task. And one of the easiest ways to get lost in the process is to not know where to start.

Even Oprah Winfrey began by going through several style iterations on a small local show before defining her voice into one of the most influential personal brands in the world.

In both our look-at-me cultural shift and evolving job market, it’s both helpful and necessary to stand out when applying for a job or starting your own company. A personal brand is for everyone. Ready?

Here are My golden rules for creating an engaging, unique, and inviting personal brand.

Secret 1: Your Competitive Advantage Has to Focus on Your Personal Brand

Are You flipping and flopping around like a fish out of water? Are You one of those people that says “Camille, I don’t need be become a personal brand.” Ok my friend, If You don’t step up to the Mic and deliver a focused clear personal brand you a dead in the water.

You Must Have a Clear Focus. Do you like the results that come up on the first two pages of search results? The first rule of thumb when you consciously start to build your personal brand is: you have to know what you want to be known for.

So many people are unfocused when it comes to who they serve and , trying to be “everything to everyone.”

You MUST Decide what your key message is and stick to it. Keep your message and content consistent to one niche topic to become memorable within a targeted community

How You Can Kill the Competition

  • Understand your customers.
  • Define your brand persona.
  • Crystalize your brand promise
  • Refine customer experience.
  • Amplify it Up your personal brand.

Secret 2: To Gaining a Competitive Advantage

You Must Have an Original Personal Brand that is Genuine and Authentic.

In Today’s World, You Must must have Today authenticity and credibility. Gone are the days where credibility wears a suit and tie.

As a personal brand, authenticity is one of your biggest assets and strongest differentiating factors.

Every single day, You have to show up as your best-self, show up to help people, be unapologetically yourself, let your love for people, and what you do, shine through in every interaction you have. Start building your authentic personal brand one person at a time.

How to Have a Original Personal Brand That is Genuine and Authentic

  • Be transparent about your path to success.
  • Be vulnerable about the struggle and hardship.
  • Be unapologetically yourself.
  • Be ready to fail.
  • Be Creative and a positive impact.

Secret 3: To Gaining a Competitive Advantage

Create a Story Around Your Brand that Your Audience Can Engage With.

Are You Struggling With Your Digital Marketing? You’re making progress, but not at the level you are committed to. You’re learning by trial and error.

If you’re a creator, then this a problem. And you would want to know why.  

So Rockstar, strategies and tactics are great.

But at the end of the day, you’ve got to show up as who you actually are because the reason why you’re feeling burnt out is you’re either trying to be something that you’re not, or you’re trying to be this version of you that isn’t actually you.

How to Excite Your Audience into Raving Fans

  • Have a message that maybe goes against the norm. 
  • Talk to people like they’re human
  • Act online as you do in real life. 
  • Show the real you.
  • Tell your story

 

Secret 4: To Gaining a Competitive Advantage

Consistently Create Content and a Brand Voice Around it.

Want to know what big companies know? They recently began paying more attention to their corporate tone of voice.

In branding work, people often think about how a brand looks visually, from fonts to colors to design styles. What is sometimes overlooked is brand voice.

When building your brand on social media your voice need to be heard. When looking to Your marketing efforts, Your brand voice has become more important than ever as a way to stand out from the crowd of digital chatter.

Your Brand voice must be distinct your personality. Your personal brand needs to take brand on in its communications.

Imagine you went to a dinner party and you’re chatting with all the guests. 

How to Brand Your Voice so You don’t Sound Like Everyone

  • Document everything & be consistent
  • Audit your current voice
  • Identify your audience and personas
  • Know your tone
  • Be compelling and direct

Brand voice is what you say and brand tone is how you say it

Secret 5: To Gaining a Competitive Advantage

Create a Positive Impact with Your Brand.

So many people make building a personal brand difficult on them self. When they try to separate their brand from your personal life. Start living Your personal brand.

Become a content creator. Star creating consistent articles, blog posts, or social media posts about your industry.  

Some ideas would include recognition of trends, new ways of thinking, a modern twist on the way things are done, information that would help others, and more.  

You need to provide actual value and authentic. These are not sales pitches, but a unique commentary on things affecting your business (and your customer’s lives).  

This positions you as an expert and helps establish trust with customers (and potential customers).

How to Create a Positive Impact with Your Brand.

  • Be A Strong Communicator
  • Customize Your Approach
  • Develop Listening Skills
  • Be Positive
  • Position Yourself As A Thought Leader

In Conclusion How to Gain a Competitive Advantage

Leave a legacy, Once you’ve built your personal brand with a reputation and community behind it, the next step is to think about the legacy that you’ll leave behind.

What are the keywords and actions that you want to be known for?

Creating the right personal brand will not only help you be known in your field and consistently land work but it could be the difference between “Who are you?” and “Thank you for being here” in your career

I’m Camille , I  a Rockstar Branding Producer with 4 Years of experience. I help Women crush their goals, by turning their Passion into Profits by developing that Rockstar Brand so that everyone know their Name.  😎

Looking for Branding Breakthrough in business?Set Your FREE Stage Branding call Here 📆   https://calendly.com/rockyobiz/30min
Let’s chat on Social https://www.facebook.com/camilletIylerbranding
Later Rockstar 😎Xo. CamillePs. You totally rock. #RockYoBiz  #Rockyobrand
😎 Lets Connect on Social https://www.facebook.com/camilletylerbranding
👩‍🦳👩‍🦳 follow me on Instagram https://www.instagram.com/camille_tyler/
😎😎 Book Your FREE Jam Session Here 📆https://calendly.com/rockyobiz/30min
💌💌💌 Get Subscibed to RockYoBiz Academy Newsletter  https://bit.ly/RockYoBiznewsLetter